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3 Ways to Make Your Gym Clothes Last for Years

You put your fitness apparel through the ringer when you work out, sweating in and stretching out garments during long runs, short HIIT blasts, and steamy yoga sessions. But if your tops and crops get abused while on your body, does that give you more or less incentive you treat them with TLC when you wash them for your next wear?

Good question, especially since a single pair of yoga pants can easily cost more than $100 these days.

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Full-disclosure: I used to work for lululemon athletica. While doing marketing for the brand’s new SoHo location in 2009 I spent time in the store. Back then, company policy was to tell people to wash garments however they wanted—hot, cold, turbo dryer, or line dry… just no fabric softener.


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Lululemon Admits it Made a Mistake Banning Customers from Shopping Online

At this point, it’s almost too easy to write an article about yet another Lululemon Athletica PR problem. What makes this time different is the yoga wear company may have learned a lesson from its mistake. What exactly did Lululemon do? It began banning customers who re-sold lululemon products—even if it was a single pair of run shorts.

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Eric Lewis is one of the customers targeted by the company. He’s been purchasing running gear from Lululemon for years and owns about 35 pairs of their Pace Breakers shorts. When he decided to sell a pair of ill-fitting shorts on eBay, Lululemon called and informed him they would no longer ship him products.

“I just kind of felt victimized,” he told CTV News, in Canada. “I’m such a loyal fan I’ve supported their business for a long time and then for them to go after me for something like this just blew my mind. I was shocked.” He added Lululemon may lose him as a customer due to this situation.


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Lululemon Says Out With the Old and In With a New CEO

In an effort to distance itself from a year full of missteps, Lululemon Athletica Inc. has named a new CEO. Company founder Chip Wilson will step down as chairman of the yoga wear company and Laurent Potdevin will be taking his place.

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Potdevin was most recently the president of TOMS Shoes. He took a leading role in the global expansion of that company, expertise Lululemon is excited to bring on board. They hoped to expand worldwide this year, but news of expansion was trumped by news of controversy.


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No Fat Girls Allowed at Lululemon Athletica

It’s been a sour year for Lululemon Athletica. First, the company was forced to recall nearly 20 percent of their yoga pants because they were basically see through. As if the massive product shortage wasn’t enough, they proceeded to mock a domestic abuse charity in Dallas. And when Lululemon co-founder Chip Wilson was asked to reflect on the yoga pants fiasco, he offered this gem: “Frankly, some women’s bodies just don’t actually work for it.”

He just said that. That’s what he told Bloomberg TV earlier this week, when his wife and co-founder Shannon Wilson were on the air to talk about their 60 second meditation technique that they probably charge $100 for. Shannon quickly went into damage control, spinning Chip’s message into a “we’re more concerned with people using our pants in the wrong way” kind of thing. She literally blamed the “see through” pants fiasco on the fact that people might be sitting on cement.

“Not every woman can wear a lululemon yoga pant?” said Trish Reagan, host of Bloomberg TV. “No I think they can,” said Chip. “I just think it’s how you use it.” Right.

It would be nice if that’s what the lululemon founders really meant. But this is the same elitist and discriminatory message they’ve been peddling for some time. This summer, the company posted a message to its Facebook page and acknowledged that their clothing is not meant for plus sized women.
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RECALL: Lululemon’s Black Luon Yoga Pant is Too Sheer

  • A voluntary recall by Lululemon has been issued for its Black Luon Pants, a product that makes up 17% of sales in its stores.
  • The pants do not meet the brand’s strict quality standards, as a batch of pants that would have hit stores March 1 were too sheer. Pants were pulled from shelves and their website March 16.
  • Luon is, according to the brand’s site, a combination of nylon and Lycra spandex materials.
  • Lululemon is extending a full refund to customers who return affected product purchased since March 1.
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