When you hear Atkins, you probably immediately think “low-carb diet.” Most of us recall that name being synonymous with the fad of high-protein diets in the early 2000s. Now, the Atkins brand is resurfacing with a refreshed image and an attempt to break free of its previously held stereotypes.
A recent article in Advertising Age discussed the shifts in power at the diet food company and spoke with the current Chief Marketing Officer, Scott Parker. In addition to offering free online tools and selling Atkins brand foods in the grocery stores, Atkins is working to rework their image. Parker told Advertising Age that the company went off track several years ago and many lost sight of what the plan was really about.
“The diet fundamentally teaches you to eat a balanced menu, it never did tell you to eat nothing but bacon and eggs,” he said. “But that is what word-of-mouth became and people literally were doing their own makeshift diet and they didn’t have a very good experience because they didn’t do it correctly.”
They’ll be working hard to get their name out there, as the report stated Atkins Nutritionals, which did not return comment in time for publication, will be increasing their spending by 50 percent this year. This rebranding will take place as many similar diets have really hit the mainstream and one can assume Atkins wants to get a piece of that consumer pie. (more…)
This summer, Chris Gomez is taking his students to Six Flags and the first thing he’s going to do is ride a roller coaster. In fact, the kids may have a hard time getting him to do anything else. For Chris, a special education teacher from New York, being able to fit in to a coaster car again means another triumph on his weight loss journey.
At age 34, Chris admits to being slightly overweight most of his life with a few periods of weight loss in between, but due to emotional eating, late-night snacking and lack of portion control (eating multiple desserts), he could never keep the extra pounds off for very long. As a die-hard Mets fan and sports enthusiast, Chris knew as his weight continued to climb, his energy plummeted and his ability to participate in the activities he once enjoyed like softball, were beginning to decline.
Chris describes his a-ha weight loss moment, saying, “I was sitting at a friends’ house and ordered 20 chicken wings for lunch and half way through I realized that I couldn’t continue to do this to myself. One day a doctor would tell me that I was running myself into the ground and I would have nothing to do about it. So I decided enough was enough.”
Gwyneth Paltrow, Academy Award winning actress, online lifestyle guru, and husband to Coldplay frontman Chris Martin, has just released a cookbook called It’s All Good: Delicious, Easy Recipes That WIll Make You Look Good and Feel Great. The release accompanies recent reports of Paltrow’s health and marital woes.
After experiencing stroke-like symptoms in the garden of her North London home, tests revealed Paltrow had a vitamin-D deficiency, thyroid issues, congested liver, hormonal imbalances and a benign tumor on her ovary. Her doctor suggested she go on a 21-day elimination diet to help rid her body of toxins.
In an interview with SELF Magazine, Gwyneth said, “My doctor, Alejandro Junger, recommended that I cut out basically everything: dairy, sugar, gluten, anything processed. I was like, ‘What the f*** am I going to eat now?'”. (more…)
With a new year comes tons of resolutions. Most people vow to lose weight with lots of exercising, but they forget to change their diet to accommodate their workouts. While a healthy diet can help shed pounds effectively, eating healthy doesn’t mean you have to deprive yourself. A healthy diet should leave you feeling energized and stabilize your mood, not to mention satisfied. With thousands of diets out on the market we recommend choosing from one of the four diets: low-fat diet, low-carb diet, low-sodium diet, and high-fiber diet.
When you combine the primary principles of each of these very basic diet ideals, you get a pretty well-rounded healthful approach to eating that can be summarized as “Paleo-ish,” according to Biggest Loser dietitian Cheryl Forberg, RD. Since you are eating no grains (low carb), no dairy (lower fat), nothing processed (no added sodium), and unlimited fruits and vegetables (high fiber) it becomes strikingly similar to the Paleo, or caveman, diet.
Bonnie Taub-Dix, author of Read It Before You Eat It and nutrition expert in New York, also commented on how all four diets could work well together if one chooses to eat a low–fat, low-carb, low-sodium, and high-fiber diet.
“We have a diabetes epidemic and a high-fiber and low-carb diet can help control blood sugar levels. There is a large percentage of people with diabetes who should keep an eye on sodium and fat intake because eating a low-fat and -sodium diet can control heart disease and blood pressure.”
Learn more about each of these diets and see how one or some might suit your health and weight loss goals. (more…)
Kelly Osbourne, daughter or rock legend Ozzy Osbourne, has a few secrets to reveal yet about her 60-plus pound weight loss. The lavender-haired star is gracing the cover of UK’s Cosmopolitan Body due out December 27, looking slim and toned in a revealing bikini. In an interview with the publication Osbourne, 28, revealed the one simple trick behind her trim physique and healthier outlook on life: Self love.
“People think I lost weight and that’s what made me happier. That’s not true: I had to learn to love myself first,” she said. “Losing weight was just one benefit of putting the hard work in and sorting myself out on the inside first through therapy.”
Osbourne’s outward transformation began in 2009 during her stint on Dancing with the Stars when she experienced a 50 pound weight loss. In an interview with Shape Magazine the star said was able to drop down to a size 2 thanks to a high-protein, low-carb diet in addition to a vigorous dance schedule and weight training. “I can’t believe I just did that and my body looks this good,” she told Shape.
To lose the weight Osbourne admits there was no one simple trick and it was all about getting to the gym and eating right. As reported by People Magazine, the fashionista is watchful of her diet and enjoys indulgences like pizza and chocolate cake in moderation. She also commits to doing something active every day. (more…)