“Shift Happens.” That’s the message Leah Segedie wants to get across with the ShiftCon Eco Wellness Social Media Conference. Thanks to her and some of the other ShiftCon bloggers, shift is already happening.
The past year has already seen brands announce they are reformulating their products to go GMO free. They include:
Cheerios and Chipotle have made their shifts to GMO-free products fairly well-known, but other brands are doing it a little more quietly. Segedie added ShiftCon bloggers are looking at big brands including Kellogg’s, General Mills, PepsiCo, as well as specific products within certain company’s line.
Coca-Cola has been named the “wellness” sponsor for BlogHer 2013, an annual conference that celebrates the best in health, family, entertainment, sex, DIY, and political blogging by and for women. Coca-Cola will be hosting their Steps to Wellness challenge and campaign at this weekend’s conference, but not without a bit of backlash first. Even though Coke will be handing out pedometers to all BlogHer attendees (speaking of pedometers, it takes 40 minutes of walking to burn off the calories in a can of Coke), their presence under auspices of being a health brand is rubbing the wellness community the wrong way.
Leah Segedie, a health blogger and founder of Mamavation, is calling out BlogHer, which did not return our request for comment, for choosing the soft drink brand as the wellness sponsor. Tonight, she is hosting a Twitter party to spread the word.
“I don’t know why they chose to accept Coke as a sponsor, but this marketing ploy is consistent with what they’ve been doing all year with other conferences, commercials, and outlets,” said Leah. She cited Coke’s falling market share and lawsuits (this week it’s VitaminWater for deceptive labeling) as the main motivation to “make people feel better about drinking their product again.”
A 12-ounce serving of Coca-Cola is a 140 calorie and 39.9 gram blast of high fructose corn syrup. Coca-Cola is not a healthy beverage, and meanwhile more than one-third of Americans are obese because they drink too much of the stuff. Additionally, the soda contains artificial dyes, GMOs, and has traces of BPA from the aluminum can, a known obesogen. High fructose corn syrup can lead to diabetes and diet soda has been proven to increase your waist size, not to mention a bevy of other health-related side effects from drinking the caramel colored syrup. (more…)
“They say that moms with children with food allergies do more research than the CIA, and I think that’s true,” quips Leah Segedie at the opening of a three-minute video she’s using to get the attention of moms and and baby formula giant Similac. She wants the company to get rid of the GMOs they put in their line of formulas, something Similac (Abbott Laboratories) decided not to do at their recent annual shareholder meeting.
To join Leah’s fight and let Similac and its competitors know you won’t stand for this, sign this petition at Change.org. Also, join us on the #SimilacNoGMO Twitter party Wednesday, May 22nd from 8-9:30pm EST, where you’ll join host Leah @BookieBoo and @DietsInReview as a panelist. (more…)