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Beware Four Tricky and Common Nutrition Label Claims

Picture this: the doors have slid open, the gust of cold air hits us, and now we’re faced with the 45,000 products the average supermarket carries. Aside from feeling purely overwhelmed at deciding what and how to choose what goes into our carts, along with our rushed, over-scheduled lives, we seem to spend more time thinking about what goes ON our bodies (like clothes and shoes) than what goes IN them.

So many food labels are difficult to decode – perhaps the reason why 60-70 percent of what we purchase is unplanned. We often fall prey to items that wear descriptive names, like “natural” and “wholesome” and “organic”…these words are like magnets attracting us to their otherwise less attractive products. Studies have shown that when a food is deemed superior through a name, it is more likely that people would expect the food to be beneficial to their health. Trans-fat free fries, baked chips, and organic candies are all surrounded by health halos, yet some halos are far from angelic.

But you shouldn’t have to be a mathematician, a librarian, or a dietitian to buy the right foods. The food label should be like the table of contents of a book – it should tell us what’s inside. Unfortunately, misleading labels lurk throughout the store and I’m here today to give you the inside scoop on what’s really going on between the lines. Here are a few examples of some personal favorite ‘wall of shame’ claims where food companies are selling sound bites instead of sound advice.
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Win a KIND Snacks Bar Valentine’s Day Gift Pack

Show us your KIND heart this Valentine’s Day!

Share your healthy Valentine’s Day ideas, treats, and cards by posting pictures to our Facebook page. We’ll draw two winners to each receive a limited-edition Valentine’s Day KIND Cube filled with 20 delicious KIND Bars!

Submit your Valentine’s idea by Friday, February 8!

Help inspire everyone to share healthier treats this year and move all of us away from the junked-up processed holiday that Valentine’s has become. We love the homemade cards that capture the essence of what Cupid intended this day be about – fun, silly, sweet, and KIND love!

Some of our favorites in the past are shared on our Feel Good Valentine’s Day Pinterest board, and include the following.


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