Finally some good news to report about the fast food and restaurant industry! Nineteen restaurant chains have committed to making their kid meal options healthier. In a new era where one in three children are obese and where eating out is more of a norm verses a special indulgence, this is wonderful news.
The initiative is called “Kids Live Well”, and this voluntary action has select restaurants committing to reduce the calories and improve the nutritional value of the meals they advertise to children. The meals will now be comprised of increased fruit and vegetable offerings, a lean protein, whole grains, and a low fat dairy product. All participants have agreed to make certain all meals are 600 calories or less.
Burger King is one of the restaurants involved in the movement. They may be the shining star of the group as they have made a decision to make apples and milk or juice the default choices for their kid’s meals. While fries and soda will still be available, they will have to be requested. Studies have shown that menu items set as the default options are what the consumers primarily stick with.