Food in 2014 is taking a turn for the healthy; and we think it’s about time. Though the shift started in 2013 when 58 percent of surveyed consumers said they thought a lot about the healthfulness of their foods and beverages, it’s predicted consumers will become even more focused on health throughout this year.
We try our best to predict the food trends for the upcoming year, and we successfully predicted health being a major factor in food for 2014. Now that we’re a quarter of the way into the year, the Institute of Food Technologists (IFT) and Dr. Elizabeth Sloan—a food trend guru—have decided it’s time for some of those predictions to turn into actual trends. Here, a list of what to expect (and most likely, what you’re already experiencing):
Getting Real Food
The majority of consumers check the ingredient list for ingredients they recognize. They also specifically look for foods made with simple, real, and natural ingredients.
Specialties Aren’t So Special
Specialized diets are becoming mainstream, and consumers who once relied on nutritional supplements are now turning to fortified foods instead. According to IFT research, most adults are making a strong effort to take in more nutrients, vitamins, and minerals.
I get really annoyed when I hear people talk about “kid food.” Typically this refers to some lower quality version of food that’s morphed into playful shapes or dyed some ridiculous bright color. “Food” that’s somehow okay for little growing bodies to eat, but not grown adults. That’s nonsense. If it’s junk, it’s junk. If you won’t eat it, or “shouldn’t” eat it, neither should your kids. Give up the lie that fun food has to be unhealthy, it’s not true. And please, for the love of Pete, feed your kids food, real food.
I was pleased as punch to flip through the pages of a new cookbook called, “The Piccolo Chef. Healthy cooking with your kids.” Mothers, Tina Fanelli Moraccini and Lillian Palmieri share the vision that healthy cooking should be easy and appealing to children and adults alike. They started the Piccolo Chef cooking school in Los Angeles to encourage children and teenagers to appreciate real food and quality ingredients. This new cookbook is birthed out of their cooking philosophy and belief that the kitchen is a great place for families to bond, even today’s busy families.