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KFC and Moms Blasted for Using Bloggers’ Children to Sell New Kids Meals

It’s a very common practice amongst mom bloggers to accept products from companies to review or promote to their audiences. The bloggers get everything from candy bars to mattresses and vacations for free and the brands benefit because, for what is usually no more cost than samples of their product, they get a lot of highly influential publicity.

This weekend, some of those mom bloggers came under quite a bit of fire from their peers. Several moms were invited by Kentucky Fried Chicken to visit the restaurant’s headquarters in Louisville, Kentucky to learn about their new “healthy” kids meals and in turn promote them to their followers using #KFCKidsMeals on Twitter. That’s pretty standard, but where eyebrows raised on this publicity event was that the company invited the moms with their kids.

The health of our children is a hot button issue right now, and the #KFCKidsMeals hashtag was practically high jacked by moms condemning both KFC and the participating moms for subjecting their children to what is no better than chemically laden, nutritionally void food.

Leah Segedie, known best as @BookieBoo and the leader of Mamavation, was one of the moms on the outside of #KFCKidsMeals tweeting in. Any time you intersect kids and nutrition you’ll find Leah, and this campaign was no different.

“I basically took control of it to make sure it was done in a fair way without attacking the bloggers involved,” she told us. “But I can’t control what people write on their blogs, obviously.”

Leah spent this weekend tweeting out questions to the moms involved. She wanted to know about MSG, sodium, carcinogens, and other chemical ingredients in the food. Who better to ask than the people sitting right inside KFC HQ? As far as we could tell, no one got back to her with those answers; although, one tweet implied that the company would get in touch with her.
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Some of America’s Top Brands are Leading Culprits in the Obesity Epidemic

You know advertising is a big deal when there’s such a thing as Advertising Week in the U.S. While few consumers took note, the event is happening this week in New York with the goal of identifying how brands sold by marketers can produce better business results.

A study released yesterday identified which brands are the most powerful and how they’re getting it right. Additionally, the study pointed out the problems of brands whose value is on the decline.

As reported by Yahoo Finance, the study is the 13th annual Best Global Brands report from Interbrand – an Omnicon Group-owned brand consulting company. The result of the study was a ranking of the top 100 most valuable brands based on measures such as financial performance, how the brand influences consumer choices, and its ability to boost its parent company’s earnings.

The best global brands of 2012 include 1) Coca-Cola, 2) Apple, 3) IBM, 4) Google and 5) Microsoft. Ferrari and Gap round out the list in slots 99 and 100, respectively.

Of the ranking, Christine Fruecthe, president and chief executive at Colle and McVoy advertising agency, believes companies should take note as to what works and what doesn’t when it comes to marketing and advertising their brand. ”When we put together advertising programs, we’re constantly keeping in mind how to add shareholder value,” she said during the Advertising Week panel on Monday. “We want to have a tangible impact on the client’s business or service.”

As an example of their work, Colle and McVoy pointed to their client Caribou Coffee Company whose share value has risen from $1.17 to $18 since beginning work with the agency. The message here? Advertising is powerful, and when done well, it works.

Coca-Cola knows this. The soda company was ranked number one again for the 13th consecutive year. Its estimated brand value? $77.8 billion, up 8 percent from the 2011 report. Coca-Cola executive vice president and chief marketing commercial officer Joseph Tripodi believes this success is due to effective ads, which he suspects will help Coca-Cola increase its revenue from $95 billion in 2008 to $200 billion in 2020.
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10 of the Worst Restaurant Foods in the U.S.

By Melissa Breyer for Care2.com

What the fudge is wrong with us? As obesity, diabetes and heart disease are plaguing the country in lethal proportions, restaurants are chirpily churning out caloric combinations of sodium and saturated fat that would make Henry VIII blush. Things are getting so raucous around here that a new study found that gout, yes gout, has increased by 44 percent in the last two decades, courtesy of the obesity epidemic and related health problems (diabetes, high blood pressure and high cholesterol).

Restaurants create and tempt the masses with flashy dishes caloric enough to feed a small family, while the USDA, earnest as a shy sister, issues dietary guidelines which pretty much fall on deaf ears. Although recommended calorie intake varies by person, the range is from 1,600 to 2,400 calories per day for adult women and 2,000 to 3,000 calories per day for adult men, depending on age and physical activity level.

As for sodium intake, another daunting piece of the puzzle, the 2010 Dietary Guidelines for Americans recommend limiting sodium to less than 2,300 mg a day—or 1,500 mg if you’re age 51 or older, or if you are black, or if you have high blood pressure, diabetes or chronic kidney disease.

So with those nuggets in mind, how do these ten contenders for worst foods in America stack up against what is recommended for maintaining nutritional health? Let’s see….
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Food Companies Serving Customers Wood

It’s breakfast time and you want to start your day off right with a healthy and nutritious meal that doesn’t take long to make. You open your pantry and grab the Fiber One Original cereal. Then for lunch time, you are away from home so you run to McDonald’s and get their Premium Southwest Salad with Grilled Chicken. Around 3:00, you need a snack so you snack on some Wheat Thins Fiber Selects. Then for dinner, you have some spaghetti and meatballs from Pizza Hut.

What do all of these foods have in common? They all contain wood cellulose, which means that you are eating wood. Many companies, including those listed above, use wood cellulose in their foods all the time, and therefore, you are eating wood on a fairly regular basis. It is shocking to realize that many of the foods we eat when we are trying to make healthier options are so processed that they really are not as healthy as we may have thought.


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A&W Fast Food Restaurants to Close in 2012

America could possibly bid farewell to an icon this coming year. The fast food restaurant chain A&W is speculated to stop serving burgers and root beer floats in 2012.

Founded in 1919, the restaurant developed the “drive in” format that remains a staple of American fast food even today. Known for its signature root beer and burgers, the company boomed after World War II and over 450 franchises were opened nationwide. However, today there are only 322 operating national stores. The company has been deemed too small to be successful. The soda manufacturing side of the business will remain untouched as Dr.Pepper/Snapple owns the container beverage version of A&W Root Beer.



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