Depending on the number of unsatisfied Ab Circle Pro customers who come forward, the fitness gimmick brand stands to pay out $15 million to $25 million in refunds, per a settlement between the brand and the FTC. The government agency has cracked down on over-hyped health claims in recent years to protect citizens from idiotic, empty promises like the Ab Circle Pro delivers.
Honestly? Three minutes a day of mild exercise to lose 10 pounds in two weeks should be filed under “too good to be true,” and it is. The FTC isn’t having any of that noise.
According to the announcement on the FTC.gov site, “the defendants promised that a three-minute workout on the Ab Circle Pro – a fiberglass disk with stationary handlebars and two knee rests that roll on the edge of the disk, allowing consumers to kneel and rotate side-to-side – was equivalent to doing 100 sit ups. In the infomercial, pitchwoman Jennifer Nicole Lee compared the Ab Circle Pro to a gym workout, saying, “You can either do 30 minutes of abs and cardio or just three minutes a day. The choice is yours.”
Nothing is ever a substitute for hard work, not even a nearly non-existent workout. With a calorie-reduced diet and exercising at least 30 minutes moderate to high intensity workouts most days of the week, a healthy rate of weight loss is one to two pounds each week. A claim of 10 pounds in 2 weeks is not only not realistic but it isn’t healthy either. As far as toning your abs goes, well, that takes a lot more commitment to overall lifestyle than three minutes a day. If your entire workout regimen can happen in less time than a TV commercial break – you’re doing it wrong.
“Three minutes time is less than a warm up. Your muscles don’t even get loose in 3 minutes time – it takes about 5 to 10 minutes,” commented fitness expert Kelly Turner. “But let’s assume you did 5-10 minutes of light exercise before you hopped on. I can do 71 crunches in a minutes. Three sets of 71 crunches isn’t even an entire ab workout. No exercise, no matter what you are doing, is intense enough to create massive changes within your body in three minutes- even if done every single day.”
Read Full Post >
It’s the final Friday of the month! The weekend is approaching in a few hours and that means it is time for a dose of healthy news from DIR and our friends. So take some time out of your schedule to read the headlines from this week!
Announcing Baker’s Dozen: Our First eCookbook with 13 Healthier Breakfast and Brunch Recipes
We have launched our first ever eCookbook with 13 different recipes! The eCookbook is filled with healthy and delicious breakfast and brunch recipes and it only costs $1.99! Each dish is fresh, flavorful, and pretty easy to make! Download the eCookbook now because the first 100 get some cool prizes!
John Thompson’s 202 Pound Weight Loss Story
Imagine losing 200 pounds! John Thompson did just that after two years of exercising and eating a healthy diet. A few weeks ago John finished his first half marathon, too! Read more to learn about the small steps John took to achieve a healthy life.
7 Facts About GMOs to Convince You to Vote Yes on 37
Earlier this week I had to explain what a GMO is to 90 college students. It shocked me to see how many people didn’t understand what GMO is and the health risks it poses. If you do not know the facts about GMO then check out our list of 7 things you need to know. Read why voting yes to Prop 37 can help Americans see what they are putting into their bodies.
Read Full Post >
Hopefully Memorial Day didn’t throw off your week too much. Before you get right back in to weekend mode, take some time to catch up on some news from DIR and our friends.
US Olympics Team is Taking a Record Number of Dietitians to London
The summer Olympic Games are approaching and we have to give you all the details about the fantastic event. Jennifer Gibson and Shawn Dolan, two of the dietitians traveling to London with the US team, took some time to give DIR an interview.
5 Companies Fighting the Childhood Obesity Epidemic
Five companies developed toys in effort to fight childhood obesity. Some toys range from kid-sized medicine balls, kettlebells, and barbells. Fruit and vegetable kits are another toy helping kids teach kids to eat health. Teaching our nation’s children the importance of health and fitness is just what the country needs.
9 New Summer Sandwich Recipes That are Fresh, Simple, and Healthy
Try our simple and healthy summer sandwich recipes. These sandwiches go further than just ham and cheese. There are 9 different recipes, one is bound to be a crowd pleaser! Test them out at a BBQ, get together, or just have them as a snack!
Read Full Post >
Before you dive head first in to the weekend, give yourself a healthy dose of news from DIR and our friends. Plus, we’ve got a perfect spring dinner lined up for you.
News from DietsInReview.com this week…
Prairie Fire Marathon’s Local Joes Start Running with DIR and Holly Perkins
DIR is sponsoring a team of runners for Wichita’s fall marathon. With a little help from trainer Holly Perkins, we’ll turn four local “joes” in to half marathon finishers.
Fitter Moms Have an Opportunity to be Better Moms
When mama’s healthy, everyone is healthier and happier. Mommy fitness groups across the nation are inspiring Cat Poland to get fit for herself and her two young daughters.
The Worst Thing Your Sports Bra Ever Did to You
Trapped inside a sweaty sports bra is one thing. Cutting yourself out or popping out during kickboxing is quite another. Don’t miss these tales from the fitcrypt!
News from DIR’s friends…
Is HCG a Big Load of BS? – Kelly Turner Fitness
Tyra Banks Supports Vogue Decision to Stop Using Anorexic Models – iVillage
Milk: It Does a Complexion Good – HelloGiggles
Read Full Post >