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Food Companies Change Child Marketing Standards

A group of major food companies, including General Mills, ConAgra Foods and Kellogg, have announced that they will be voluntarily setting new advertising standards in order to cut back on marketing unhealthy foods to children. This comes after rejecting similar guidelines proposed by the federal government.

Under these new self-imposed standards, the food companies can still market their products to children, but only if they meet specific nutritional criteria. If they still want to market to children, some foods may have to make their ingredients more healthful.

“Now foods from different companies, such as cereals or canned pastas, will meet the same nutrition criteria, rather than similar but slightly different company-specific criteria,” said Elaine Kolish of the Children’s Food and Beverage Advertising Initiative, a group formed by the food industry.
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Kellogg’s Pays $5 Million for False Health Claims

Kellogg's Cereal False Health ClaimsThe FTC has been cracking down on misleading advertising claims on food products, and Kellogg’s has come under fire for the second time. In November of 2009, the company Cocoa Krispies sported a label that read “Now Helps Support Your Child’s Immunity.” The Food and Drug Administration quickly asked the company to remove the unproven claims from boxes and ads.

The company made other unscientifically supported claims. For example, they advertised that Frosted Mini-Wheats could improve children’s attentiveness and that Rice Krispies had “been improved to include antioxidants and nutrients that your family needs to help them stay healthy.” The FTC asked the company to change their advising campaigns twice in the past year and a half.


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Pop-Tarts Cafe Offers Fun But Unhealthy Food

Pop-Tarts World Store. Image via: AP Photo/Richard Drew.

Leave it to NYC to create a culinary creation called the Pop-Tart World Store. Located in nowhere else but Times Square, the Pop-Tarts Cafe is fun and funky take on one of the country’s most processed iconic foods: The Pop-Tart.

According to the New York Times, the Pop-Tarts World Store also features the Pop-Tarts Cafe, which will offer about 30 different menu selections from Pop-Tarts Sushi to “Fluffer Butter” (“marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries”).

The fun and zaniness factor of the Pop-Tarts Cafe is clearly off the charts but sadly, its nutritional statistics are also pretty extreme.
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We love Kellogg’s Live Bright Brain Health Bars

kelloggs live bright barsThis week, we love Kellogg’s new Live Bright Brain Health Bars. For those who want to consume the right amount of essential fatty acids like DHA-3 (Docosahexaenoic acid) but don’t like the taste of fish, a natural source of these healthy fats, then look no further than Kellogg’s Live Bright Brain Bars.

DHA plus eicosapentaenoic acid (EPA), another essential fatty acid, are believed to have beneficial effects in reducing cardiovascular disease and other chronic conditions. DHA, in particular, is found in the brain where it is  needed for mental clarity and development and visual acuity and is different from a-linolenic acid (ALA) which is found in flax seed, walnuts and canola oil. Low levels of DHA have been found in children with ADHD and DHA was found to reduce inflammatory markers in men who are at risk for heart disease.
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Guest Blog: Is Kellogg’s Special K20 a Good Idea?

Tanya Wilson authors and researches health related topics for dietivity.com. You can view her profile on elance.com or visit her informal page on squidoo.com.

Wow, Kellogg’s Special K2O protein water, yet another product that we can drink to help us lose weight. Manufacturers must think we don’t like to chew our food!

Sarcasm aside, the concept of protein being used to curb appetite is nothing new; just ask those who have found success with diets like Atkins. It’s actually the science that has had to catch up with the experience of dieters who will swear that high-protein and low-carb is the way to go. But do you have to throw out all that yummy flour-based goodness and go carnivore? Must you sacrifice the serotonin boost of carbohydrates and deal with nasty side effects of some high protein diets? Absolutely not! Science is now proving that protein does indeed curb appetite, but that this phenomenon is more of a useful tool for dieters, rather than a radical all-or-nothing lifestyle change. What’s more, manufacturers like Kellogg’s, are now giving us lots of ways to apply this tool in a safe and healthy manner to our weight loss plans.

In a study published by the American Journal of Clinical Nutrition, participants were put on a series of three diets. The first two weeks’ diet was 15% protein, 35% fat, and 50% carbohydrate. The second two weeks’ diet plan consisted of 30% protein, 20% fat, and 50% carbohydrate. Dieters had to eat all the food served to them. Then, for the third round, the diet plan remained at 30% protein, 20% fat, and 50% carbohydrate (like the second two weeks), but this time, participants were allowed to eat as much or as little as they wanted. The end result was that on the third round, when participants could eat to their hearts’ content, they didn’t eat as much. That’s because with the higher protein content they reported greater satiety. This led to lower caloric intake, and hence significant weight loss. They not only lost weight, but also felt full! Notice, the subjects still consumed carbs (50%) as they did in the low protein diet. The difference was that the fats were replaced by lean protein.

special k challenge

So, what this means is that instead of reaching for something “fattening” like chips to snack on, reach for a small bowl of low-fat cottage cheese, or yogurt. Or instead of sugary soda or juice, have a glass of skim milk. Products such as Kellogg’s K2O mentioned earlier or protein bars, add easy protein rich nutrition to your daily dieting arsenal. They come in a slew of varieties. Whether you’re in the mood to eat or drink, or want something sweet or salty, you can find something that satisfies.

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