Tag Archives: kelloggs

31 Brands Selling Trans Fat-Laden Foods That Will Soon be Banned

As you know by now, trans fat is finally getting kicked to the curb. Trans fat, a packaged food additive also known as partially hydrogenated oil, is added to food for its preservative quality and contributes to artery clogging and cardiovascular disease. The FDA’s proposed ban hopes to prevent 7,000 deaths from heart disease and 20,000 deaths from heart attack per year.

special k bars

Over the next 50 or so days, the FDA will be pouring over scientific data to determine if trans fat needs to be removed from the GRAS, or “generally recognized as safe,” list of foods. If trans fat are indeed determined to not be GRAS, any food product with trans fat will be deemed illegal for sale in the U.S. Under current guidelines, if a food product contains less than 0.5 grams trans fat, shown as partially hydrogenated oils on the ingredients list, the nutrition label can claim it has 0 percent. Sketchy stuff.

Trans fat won’t disappear completely, as it naturally occurs in some dairy and meat products. But the artificial stuff—created when hydrogen is added to vegetable oil—is lurking in many of the popular food items on grocery store shelves. Peanut butter, popcorn, and frozen foods are the more well known products that contain trans fat, but those are just the tip of this fatty iceberg. Soon, trans fat will be banished from the supermarket, but until then, we’ve compiled a list of the trans fattiest foods at your local grocer.

Betty Crocker Bisquick and Canned Frosting

Breakfast Cereals

  • Kellogg’s: Corn Pops, Eggo Cereal, Honey Smacks, Smorz, Mini Swirlz Cinammon Bun, Rice Crispies Cereal
  • General Mills: Basic 4
  • Post: Cocoa Pebbles, Fruity Pebbles, Oreo Os, Waffle Crisp

Coffee Mate Coffee Creamer (Multiple Flavors)

Crisco

Duncan Hines Cake and Cupcake Mixes

Nabisco Fig Newtons (more…)

Big Food’s Deep Pockets Have Infiltrated the Academy of Nutrition and Dietetics, and RDs Won’t Stand for It

The Lorax isn’t directly connected with the dietetic field, but if he speaks for the trees then they are speaking for the health of humanity. The Lorax’s sage words, “Unless someone like you cares a whole awful lot, Nothing is going to get better. It’s not,” could be the motto of a recently formed group called Dietitians for Professional Integrity.

For now their presence is largely on Facebook and they’re working together, with both dietitians and concerned citizens, to make sure the field’s largest trade organization, the Academy of Nutrition and Dietetics (AND), hears not just their complaints but their calls to action.

apple and money

See, the AND accepts sponsorship dollars to keep their organization rolling. But Andy Bellatti, creator of Dietitians for Professional Integrity, and his colleagues are calling bull – these sponsorships are paid for by the very brands these professionals are working hard against.

“Our main initiative is to have the Academy cut ties with its current sponsors,” noted Bellatti.

When you take a look at their on-going corporate sponsors, that’s where you can see how these dietitians are saying the AND “soils the good name of registered dietitians,” according to our Mary Hartley, RD.

Coca-Cola, Pepsi, Hershey, Abbott Nutrition (which produces Similac), General Mills, and Kellogg’s are some of the organization’s major sponsors. It’s cause for red flags amongst the organization’s members and the citizens who support this movement.

“The big picture issue is how Coca-Cola teaches webinars to RDs, how McDonald’s serves lunch at the California Dietetic Association conference, and how PepsiCo and Coca-Cola are financial contributors to the Academy’s Evidence Analysis Library,” declared Bellatti. To that, Monsanto sponsored the New York State Dietetic Association’s annual meeting.

“The organization chooses to align itself with these brands. It’s misguided,” he said. “It makes us look tone deaf during a public health crisis.” (more…)

Recall: Special K Red Berries Cereal for Potential Glass Contamination

  • Possibility of glass fragments in Kellogg’s Special K Red Berries Cereal has prompted the company to announce a voluntary recall.
  • 11.2-ounce package, UPC Code 38000 59923
  • 22.4-ounce twin pack, UPC Code 38000 78356
  • 37-ounce package, UPC Code 38000 20940
  • The company says any other sizes or versions of its Special K cereal are not at risk for this recall. (more…)

Some of America’s Top Brands are Leading Culprits in the Obesity Epidemic

You know advertising is a big deal when there’s such a thing as Advertising Week in the U.S. While few consumers took note, the event is happening this week in New York with the goal of identifying how brands sold by marketers can produce better business results.

A study released yesterday identified which brands are the most powerful and how they’re getting it right. Additionally, the study pointed out the problems of brands whose value is on the decline.

As reported by Yahoo Finance, the study is the 13th annual Best Global Brands report from Interbrand – an Omnicon Group-owned brand consulting company. The result of the study was a ranking of the top 100 most valuable brands based on measures such as financial performance, how the brand influences consumer choices, and its ability to boost its parent company’s earnings.

The best global brands of 2012 include 1) Coca-Cola, 2) Apple, 3) IBM, 4) Google and 5) Microsoft. Ferrari and Gap round out the list in slots 99 and 100, respectively.

Of the ranking, Christine Fruecthe, president and chief executive at Colle and McVoy advertising agency, believes companies should take note as to what works and what doesn’t when it comes to marketing and advertising their brand. “When we put together advertising programs, we’re constantly keeping in mind how to add shareholder value,” she said during the Advertising Week panel on Monday. “We want to have a tangible impact on the client’s business or service.”

As an example of their work, Colle and McVoy pointed to their client Caribou Coffee Company whose share value has risen from $1.17 to $18 since beginning work with the agency. The message here? Advertising is powerful, and when done well, it works.

Coca-Cola knows this. The soda company was ranked number one again for the 13th consecutive year. Its estimated brand value? $77.8 billion, up 8 percent from the 2011 report. Coca-Cola executive vice president and chief marketing commercial officer Joseph Tripodi believes this success is due to effective ads, which he suspects will help Coca-Cola increase its revenue from $95 billion in 2008 to $200 billion in 2020. (more…)

Special K Aims at Long-Term Weight Loss Management

box of kellogg's cerealYesterday, Kellogg’s Special K launched a new campaign and tools to accompany their weight-loss challenge in an apparent effort to reposition the brand. In addition to the cereal, Special K foods include bars, crackers, chips, water mixes and protein shakes. The Special K Challenge has not changed nutritionally, but now the site and mobile app provide those who sign up with more tools to track their weight loss and stay accountable.

A new angle of the campaign is to help women feel more “body confidant” and in control of their weight. However, both Special K products and the Special K Challenge have come under criticism by health experts. The challenge itself can be extremely low in calories, consisting of two Special K meal replacements, two Special K snacks and one healthy meal per day. The current campaign is focusing on messages of empowerment and long-term health, rather than simply focusing on the scale. Although such a message is noble, the company seems to be trying to position these products as part of a long-term weight management program, when really the Special K Challenge is a crash diet that’s low on nutritional value. Although fairly low-calorie, most Special K products contain high amounts of sugar and are generally too processed for us to considered them really healthy.

Food Companies Change Child Marketing Standards

A group of major food companies, including General Mills, ConAgra Foods and Kellogg, have announced that they will be voluntarily setting new advertising standards in order to cut back on marketing unhealthy foods to children. This comes after rejecting similar guidelines proposed by the federal government.

Under these new self-imposed standards, the food companies can still market their products to children, but only if they meet specific nutritional criteria. If they still want to market to children, some foods may have to make their ingredients more healthful.

“Now foods from different companies, such as cereals or canned pastas, will meet the same nutrition criteria, rather than similar but slightly different company-specific criteria,” said Elaine Kolish of the Children’s Food and Beverage Advertising Initiative, a group formed by the food industry. (more…)

Kellogg’s Pays $5 Million for False Health Claims

Kellogg's Cereal False Health ClaimsThe FTC has been cracking down on misleading advertising claims on food products, and Kellogg’s has come under fire for the second time. In November of 2009, the company Cocoa Krispies sported a label that read “Now Helps Support Your Child’s Immunity.” The Food and Drug Administration quickly asked the company to remove the unproven claims from boxes and ads.

The company made other unscientifically supported claims. For example, they advertised that Frosted Mini-Wheats could improve children’s attentiveness and that Rice Krispies had “been improved to include antioxidants and nutrients that your family needs to help them stay healthy.” The FTC asked the company to change their advising campaigns twice in the past year and a half.

(more…)

Pop-Tarts Cafe Offers Fun But Unhealthy Food

Pop-Tarts World Store. Image via: AP Photo/Richard Drew.

Leave it to NYC to create a culinary creation called the Pop-Tart World Store. Located in nowhere else but Times Square, the Pop-Tarts Cafe is fun and funky take on one of the country’s most processed iconic foods: The Pop-Tart.

According to the New York Times, the Pop-Tarts World Store also features the Pop-Tarts Cafe, which will offer about 30 different menu selections from Pop-Tarts Sushi to “Fluffer Butter” (“marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries”).

The fun and zaniness factor of the Pop-Tarts Cafe is clearly off the charts but sadly, its nutritional statistics are also pretty extreme. (more…)

We love Kellogg’s Live Bright Brain Health Bars

kelloggs live bright barsThis week, we love Kellogg’s new Live Bright Brain Health Bars. For those who want to consume the right amount of essential fatty acids like DHA-3 (Docosahexaenoic acid) but don’t like the taste of fish, a natural source of these healthy fats, then look no further than Kellogg’s Live Bright Brain Bars.

DHA plus eicosapentaenoic acid (EPA), another essential fatty acid, are believed to have beneficial effects in reducing cardiovascular disease and other chronic conditions. DHA, in particular, is found in the brain where it is  needed for mental clarity and development and visual acuity and is different from a-linolenic acid (ALA) which is found in flax seed, walnuts and canola oil. Low levels of DHA have been found in children with ADHD and DHA was found to reduce inflammatory markers in men who are at risk for heart disease. (more…)

Guest Blog: Is Kellogg’s Special K20 a Good Idea?

Tanya Wilson authors and researches health related topics for dietivity.com. You can view her profile on elance.com or visit her informal page on squidoo.com.

Wow, Kellogg’s Special K2O protein water, yet another product that we can drink to help us lose weight. Manufacturers must think we don’t like to chew our food!

Sarcasm aside, the concept of protein being used to curb appetite is nothing new; just ask those who have found success with diets like Atkins. It’s actually the science that has had to catch up with the experience of dieters who will swear that high-protein and low-carb is the way to go. But do you have to throw out all that yummy flour-based goodness and go carnivore? Must you sacrifice the serotonin boost of carbohydrates and deal with nasty side effects of some high protein diets? Absolutely not! Science is now proving that protein does indeed curb appetite, but that this phenomenon is more of a useful tool for dieters, rather than a radical all-or-nothing lifestyle change. What’s more, manufacturers like Kellogg’s, are now giving us lots of ways to apply this tool in a safe and healthy manner to our weight loss plans.

In a study published by the American Journal of Clinical Nutrition, participants were put on a series of three diets. The first two weeks’ diet was 15% protein, 35% fat, and 50% carbohydrate. The second two weeks’ diet plan consisted of 30% protein, 20% fat, and 50% carbohydrate. Dieters had to eat all the food served to them. Then, for the third round, the diet plan remained at 30% protein, 20% fat, and 50% carbohydrate (like the second two weeks), but this time, participants were allowed to eat as much or as little as they wanted. The end result was that on the third round, when participants could eat to their hearts’ content, they didn’t eat as much. That’s because with the higher protein content they reported greater satiety. This led to lower caloric intake, and hence significant weight loss. They not only lost weight, but also felt full! Notice, the subjects still consumed carbs (50%) as they did in the low protein diet. The difference was that the fats were replaced by lean protein.

special k challenge

So, what this means is that instead of reaching for something “fattening” like chips to snack on, reach for a small bowl of low-fat cottage cheese, or yogurt. Or instead of sugary soda or juice, have a glass of skim milk. Products such as Kellogg’s K2O mentioned earlier or protein bars, add easy protein rich nutrition to your daily dieting arsenal. They come in a slew of varieties. Whether you’re in the mood to eat or drink, or want something sweet or salty, you can find something that satisfies.

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