If you haven’t quite found your fitness niche yet in the new year, maybe it’s time to look at yoga. Praised for its benefits ranging from fitness and weight loss to disease management and stress reduction, this ancient practice has become quite mainstream in the US over the past few years. “Yoga slows you down, keeps me calm,” Kathryn Budig told us, one of the brightest stars in the yoga community today.
More and more yoga studios are popping up in towns across the country, and a growing library of yoga DVDs from true experts are making the practice more accessible than ever. Kathryn Budig’s name can be found on both of these.
Originally from Kansas, and not quite 30, Budig is making quite an impression on the yoga industry. Now calling Santa Monica home, where her yoga studio is located, she’s steadfastly creating a growing yoga brand that shows just how open and fun the practice can be. She was even recently praised by Forbes Magazine’s Stephanie Taylor Christensen in a feature article that focused on her business acumen and less on her eye-catching yoga poses. Christensen called her “a savvy business woman who has built an enviable career that encompasses the goals that many strive for– but struggle to achieve: Getting paid for your passion, traveling, giving back to others, and keeping the mind and body healthy.”
Watch our interview to see why we named her as one of the Fitness Stars to Watch in 2012 at Yahoo. You’ll learn more about Budig, including the major projects she has in the works this year with Gaiam, Rodale, and ToeSox, and what she calls the biggest trends in yoga this year.