UPDATE 10/14/10: To date, this campaign, which challenges the establishment’s dominance over snacking culture, has been a wild success. Now carrot farmers are looking to add to the success this Halloween by creating “Scarrots”. Scarrots are 1.7 ounce single-serve bags of baby carrots, offered in a master bag containing 25 servings in 3 unique designs. Also included is a sealed pouch containing 25 temporary glow-in-the-dark tattoos of masquerading baby carrot characters.
If you are a food company that sells baby carrots, how do you get kids interested in your healthy product, when what they really want are those Fruit Roll-Ups, or some other snack with a flashy cartoon character and brightly colored logos?
As they say, if you can’t beat ‘em join ‘em.
It’s back-to-school time, so there’s no better time than now to make a bold move to be the choice snack for kids’ brown bag lunches. So, basically the entire baby carrot industry is making radical changes to their presentation, mimicking the junk food packaging that is so successful.
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Pop-Tarts World Store. Image via: AP Photo/Richard Drew.
Leave it to NYC to create a culinary creation called the Pop-Tart World Store. Located in nowhere else but Times Square, the Pop-Tarts Cafe is fun and funky take on one of the country’s most processed iconic foods: The Pop-Tart.
According to the New York Times, the Pop-Tarts World Store also features the Pop-Tarts Cafe, which will offer about 30 different menu selections from Pop-Tarts Sushi to “Fluffer Butter” (“marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries”).
The fun and zaniness factor of the Pop-Tarts Cafe is clearly off the charts but sadly, its nutritional statistics are also pretty extreme.
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Last week, we got word that Oregon has the lowest childhood obesity rate in the country, at about 10 percent. Mississippi is in dead last, with 22 percent of the youth being obese.
According to a 2009 report by the Trust for America’s Health (TFAH) and the Robert Wood Johnson Foundation (RWJF), Pennsylvania ranks 32 in the country for overweight and obese children. But, a new initiative may have the state making a move up in the rankings.
The Pennsylvania Board of Education has approved a proposal that requires schools to include 30 minutes of daily moderate to vigorous exercise into the school day. This is on top of the physical education classes that are already in place.
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Tweens, or children between the ages of eight and 12, have $200 billion dollars in purchasing power. And, marketers know it. Because of this, tweens are often targets of advertising and marketing programs, which means they are seeing ads everywhere they go.
The Federal Trade Commission is a consumer protection agency that is responsible for enforcing laws to prohibit unfair and deceptive advertising and marketing programs. The FTC recently partnered with Scholastic to help children understand the power of advertising and become more educated consumers.
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How much fun do you have when you eat? If it sounds like an “odd” question then the answer is obvious – very little. Most dieters eat what they think they “should” or what some diet plan tells them to eat because it’s the obvious solution to reaching their goal weight. But one thing all dieters have in common is the “dieter’s mentality” – restrict, skip, and avoid.
These negative words give dieting a negative connotation. And what is pleasurable about negativity? Absolutely nothing. So what’s a desperate dieter to do? I say “get over it” – the diet that is. Get over dieting and embrace the idea that you can lose weight, nourish yourself, and be healthier for a long time if you just let go. Are ‘ya with me?
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