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jonathan bailor



More Real Food, Less Complex Math: A Simpler Way to Read Nutrition Labels

By Jonathan Bailor

Have you ever wondered what the vitamin and mineral percentages on nutrition labels actually mean?

Ten percent of vitamin A. Hmmmm. Is that good or bad? Ten percent for a child? Ten percent for an adult? Ten percent for a woman? Oh gosh, I thought I was grocery shopping not taking a math test.

These are wonderful questions to ask, because otherwise we may assume double-digit percentages mean the food is nutritious, and sadly, that’s frequently false. For example, let’s say you want to mix it up a bit during your next trip to the grocery store, and are looking to boost your calcium intake. You spot some goat’s milk, and consider giving it a whirl. You grab the carton, flip it around and see this label: 30 percent calcium. Traditionally you may consider this a “good source” of calcium. But is it? Should you give the good old goat a go? Maybe.

Here are the three key questions to ask to help with your decision:
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