Diets don’t work. It seems like such an obvious, undeniable statement. But if it is true, why does the diet industry continue to thrive? Well, because people always want to lose weight. So when one diet fails to achieve the desired results, it’s off to the next one. In some cases like with major commercial diet brands, they’ve created such a strong brand loyalty that people will often go back to their approach over and over again.
While pondering this simple but important question of why diets fail, I asked two health authors and advocates to chime in.
“In my experience, the key question isn’t ‘Why do diets fail?’, but instead ‘Why do experts keep telling us to eat in ways that we can’t keep up?’,” said Jonathan Bailor, author of The Smarter Science of Slim.
In simplest terms, it’s a matter of supply and demand. It’s just that in this case, the consumer continually goes back to a product that fails them. Could you imagine any other industry this logic would work for?
Jonathan Bailor, author of The Smarter Science of Slim, has recently launched a non-profit organization called SlimIsSimple.org. This group was created with the help of anonymous investors who are passionate about the damage that’s being done to our country (when it comes to proper nutrition and health) and who realize it’s all preventable with proper diet and exercise. This large group of gentlemen helped fund the development of the video above which explains how simple it is to understand what a healthy diet should consist of. (more…)
By Jonathan Bailor
In part one of this article, we covered why the traditional calorie counting approach to weight loss fails for more than 95 percent of us. Now let’s cover the simple scientific alternative: Enabling our body to automatically balance calories for us around a slimmer set-point.
To get started, it sounds like I’m saying that our body can keep us slimmer much like it currently keeps us heavier, and that sounds too good to be true, right? Maybe not. We all know people who eat a lot and exercise a little and stay slim. They’re called naturally thin people, and they prove that the human body is capable of keeping us slim as reliably as it keeps us heavy. So the question is not: “Can the body burn fat automatically?” The question is: “How do we get our body to burn fat automatically like a naturally thin person?” Science shows us that the answer is surprisingly simple.
How Burning Fat Is Like Running Fast
Before we dig into the specifics of getting our bodies to work more like a naturally thin person’s body, let’s quickly set expectations by comparing our ability to burn fat with our ability to run fast. Everyone can run faster if they put a little effort in, but only a few of us will achieve world-class results no matter how much effort we put in. Why? Our genetics play a big role in how fast we are. Back to burning fat. Everyone can be slimmer if they put a little effort in, but only a few of us will achieve world-class results no matter how much effort we put in. Why? Our genetics play a big role in how slim we are.
The Good and Bad News of Burning Body Fat
So there’s good news and bad news. Let’s start with the bad news. For all intents and purposes we’re as likely to look like a fitness magazine cover model as we are to get on the cover of Sports Illustrated. On to the good news. I used the term “a little effort” earlier on purpose. Once we have access to simple and proven science instead of complex and profit-driven myths, getting and staying as slim as our genetics allow is much easier than we’ve been lead to believe.
For example, here’s are five simple steps to enable your body to work more like the body of a naturally thin person: (more…)