We’ve completed our first ever side-by-side comparison of three leading meal delivery diet programs – Bistro MD, Diet To Go, and Freshology. This segment of the diet industry is large and continues to grow. Last year, John LaRosa of MarketData shared with us that the segment should “sustain 4.5% average annual growth from 2012 to 2014, reaching $1.09 billion in the latter year.”
Which one is the best? You’re always asking and we’re always wondering ourselves. So we finally sat down to find out.
The winner? Bistro MD. It was a stand out favorite on many levels, from nutrition to taste and quality, as well as packaging.
Diet To Go took the second spot, and Freshology rounded out the list at third.
Let us explain how we got there. (more…)
The American Council on Exercise (ACE) conducted a survey and discovered that for most fitness professionals, this career was not their first job. Many had pursued other avenues only to find that the fitness industry was where their true passions lied. It assumed that many find their love for fitness later in life. Many in the business will tell you that since they were devoting the hours of a full time job to their own fitness, they decided they might enjoy getting paid along the way.
“I was in banking for 15 years before making the leap to personal training full time,” said Pamela Hernandeez, a personal trainer at ThriveFit.com. “In 2009, when the financial services industry collapsed, I was fortunate not lose my job but a lot of people I worked with did. It made me step back and realize how much I had come to dislike my job.”
She kept both jobs for a while as she she pursued her ACSM CPT fitness certifications and to ensure her passion and the clients would be there to pay the bills. As a banker, she says she hated what she was doing and how it didn’t offer any real value for people’s lives. With a full-time fitness career, she gets to make a huge impact on the lives of others. “I knew I had found my calling. I was able to quit my banking career in June 2011. I have never looked back!”
Sound like you?
Some of the most popular careers in the fitness industry include health coach, personal trainer, dietitian, spin instructor, and Zumba instructor. Before you consider taking one of these paths this year, learn more about what each profession entails. (more…)
Losing weight can be a struggle, which is why there are many different types of weight loss programs people can try. Weight Watchers is a leader, topping best-of lists year after year, and a weight loss program formulated to help people eat healthier while incorporating more physical activity into their lifestyles. Millions have had successfully lost weight with the help of Weight Watchers, including celebrities like Jessica Simpson, Jennifer Hudson, and Ginnifer Goodwin. Weight Watchers isn’t just another diet, it may very well be one of the better approaches to weight loss overall.
As reported by ABCNews, a new study published this week in the journal Obesity found weight loss programs like Weight Watchers could be as effective in losing weight as clinical programs.
The study followed 141 overweight or obese adults who were split in three groups. One group was in a weight loss behavioral program led by a health professional, or Weight Watchers. Another group was led by instructors who have had a successful weight loss journey. And, the third group was a combination of the two.
Participants were involved in group counseling with either professionals or their peer groups and they changed their diet and incorporated more physical activity into their lives. Researchers followed the participants for a year and in the end saw tremendous amount of weight loss from the participants. (more…)
The literal business of weight loss is a very lucrative industry. Tonight’s edition of ABC’s 20/20 will break down the numbers and many will be shocked by the story of, “Losing It: The Big Fat Money Pit.”
John LaRosa is the president of Marketdata, where he has been an analyst of the U.S. weight loss market for 23 years. He gave an interview to 20/20 along with other experts, about the impact the actual “industry” of weight loss has on our country. The interviews evaluate the use of celebrity endorsements for diet companies, weight loss scams, the popularity of diet pills and meal replacements, and much more.
The subject of weight and weight loss deals heavily with numbers. Some of the most interesting numbers are those of dollars spent. Here are just a few staggering statistics that will be covered in tonight’s show, airing at 10 PM E.T.