One of the biggest diet trends to happen in a while is Body by Vi, a meal replacement shake weight loss plan that thrives because of its multi-level marketing (MLM) business model (aka pyramid scheme). The brand has a huge following, and this week sounded like it was poised to gain even more with news of a Biggest Loser tie-in.
When the most popular reality show on TV syncs with a wildly popular diet brand, you’d think it would be a perfect marketing marriage. But that’s not the case. Rumors have been swirling that the two brands were partnering, so we had to look in to it. Turns out, the news is just a misunderstood rumor.
“There is no partnership between the show and this company,” the press representative for Biggest Loser at NBC told us this evening. (more…)