Two of the most powerful forces in women’s fitness have combined. Starting in January 2014, Curves International Inc. will launch Curves Workouts with Jillian Michaels. These new workouts will feature the Curves Circuit strength training machines and body weight-based exercises with some of that Jillian magic added in.
“Jillian epitomizes the next evolution of Curves,” said Mike Raymond, chief marketing officer for Curves. “For years we have stood for fitness and now also effective weight loss, both of which Jillian is known for, and we know Jillian’s cutting-edge workouts will help women achieve their health goals. We are looking forward to amplifying our Curves Circuit with innovative workouts with a trained coach for everyone.”
Curves Workouts with Jillian Michaels are designed for women at any fitness level, and those who are used to traditional Curves workouts with coaches will not be disappointed. The Curves coaches have been trained in the new program and will be a part of every Circuit.
“I am so thrilled to be partnered with Curves to provide women with the tools necessary to take control of their health. Curves is everywhere – so now my program is accessible, effective and affordable,” Michaels said. “The workouts I’ve developed with Curves incorporate the most innovative, state-of-the-art fitness techniques to build lean muscle, amp up metabolism and kick start weight loss. Combined with the power of the Curves Circuit with a trained coach, women will get the results they want.”
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