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Free Jenny Craig eTools Now Available

online jenny craig dietOne of the most trusted weight loss systems, Jenny Craig is now offering its eTools for free! Regardless of whether or not you purchase other Jenny Craig products, you can use these online features to help you reach your weight-loss goal.

There are five great eTools to incorporate into your weight-loss plan. The first is a Progress Tracker, that can help you assess your current needs and make goals. There’s a Menu Planner, that can help you pick meals to stay on track. There are tons of great recipes to help inspire delicious and healthy meals, and lastly, there’s an Activity Planner to help you get moving.


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Jenny Craig Metabolic Max Personalizes Your Diet Resolution

The wildly popular and well respected Jenny Craig has ventured out of the “one size fits all” diet realm. The Jenny Craig Metabolic Max Program offers a personalized plan suited to each individual’s metabolism.

With the Metabolic Max Program, you will enjoy the trademarked one-on-one support from Jenny Craig and Jenny’s Cuisine just like with the original Jenny Craig weight loss system. While on the program, you will eat three meals a day and one snack. The majority of the food you eat will be Jenny’s Cuisine, a prepackaged meal system that is brought right to your home.

What sets Metabolic Max apart is that it includes a BodyMedia FIT Armband and BodyMedia FIT Activity Manager. The BodyMedia FIT products allow you to better log your activity level, calorie consumption and calories burned.


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Ad Spending Up for Weight-Loss Brands

Jenny Craig and Weight Wachers AdsThe three biggest brands in weight loss, Weight Watchers, Jenny Craig and Nurtisystem, are gearing up for diet season 2011 with new programs and ad campaigns. Although these companies struggled to recruit new customers during the economic downturn, they’re betting on winning customers back as financial conditions improve.

“A lot of people have traded down to junk food,” said market researcher John LaRosa, of Marketdata Enterprises. “The result of that is people are going to be heavier than ever before. And when they do come back to weight loss programs, they are going to end up staying longer than in past years.”

Nutrisystem is reaching out to the public with new ads that feature real users describing their successes with the popular meal-delivery service (see video below), a departure from their celebrity-driven advertising. “We let our consumers really tell our story,” says Chris Terrill, the company’s chief marketing officer. “It’s a bit different for us, and it’s in line with our research.”


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Kirstie Alley Tweets: “I’ve Lost Over 50 Pounds”

Once a spokes woman for Jenny Craig, Kirstie Ally has always made her weight big news, chronicling her weight-loss struggles on the A&E show The Big Life. She recently tweeted “I’ve lost over 50 lbs and I’m having the time of my life,” but that she still has 30 more pounds to go. “I’m far from SKINNY….but I’m at least far from Shamu …no insult to Shamu intended,” she tweeted on October 6th. She also flaunted a sexy photo of her slimmer self surrounded by her “Italian men friends.”

Kirstie admits to once weighing as much as 230 pounds. “By 2008, my weight started creeping up and I said, ‘Oh, I still look good at 150. I still look good at 155. I still look okay at 165. Some of my clothes still fit at 175,’” she told Ladies Home Journal. “And nobody was saying ‘You’re fat.’ I was like a bank robber who was getting away with it.”


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Slideshow of Oprah’s Most Memorable Weight Loss Stories

For the past 25 years, Oprah Winfrey has been a part a presence in our television rooms every day. While we love many things about the queen of talk show, one of the qualities we related to so easily in her was Oprah’s honest and very tumultuous battle with her own weight. Over the years, we have cheered Oprah on as she lost 40 pounds with the help of Bob Greene and we may have even shed a tear or two as she admitted that she let the wagon fall on her as she regained weight over and over again.

Struggles with food, body image and body weight are as American as apple pie. Throughout Oprah’s 24 seasons, she has introduced us to people whose love of apple pie catapulted into a true food addiction. Oprah not only had first-hand experience of this, but she also saw her own personal story play out in front of thousands of Americans, who wrestled with similar issues and turned to food for the same emotional comfort as she did. 
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