Kirstie Alley is back at Jenny Craig. That’s the big celebrity diet news of the week, and Kirstie is loud and proud about it. Would you expect anything less from her?
She’s “excited” to be back at Jenny Craig, saying she missed her consultant. It’s undoubtedly her most lucrative partnering with the brand yet. She spent much of the early part of the decade as the spokeswoman for Jenny Craig, losing a lot of her highly publicized weight. She left in early 2008, citing a desire to create her own brand. Today, that’s known as Organic Liaison. Today, it’s also no longer her brand.
Jenny Craig’s mother company, CI Holdings (which bought Jenny Craig from Nestle recently), not only signed Kirstie to rep the brand once again, but bought her company. Now the program is what Kirstie is calling “a hybrid approach,” as it will “very, very soon” be incorporating her Organic Liasion weight loss products in to the Jenny Craig menu of offerings.
“I can get to millions [of new customers] with this,” Kirstie told us in an interview yesterday. Initially, Jenny Craig customers will be offered Rescue Me, the most popular product in her supplement line. It’s something the actress has told us she drinks every day, throughout the day.
“If I wasn’t drinking Rescue Me, getting these specific nutrients and specific antioxidants, it would be two weeks and I’d be back to craving sugar and heavier foods,” she told us in an interview last January.
In that same interview she told me that she “worships energy and organic eating,” and that, at least to me, is where the plot thickens. Kirstie and I spent about an hour in her comfortably beautiful home in Wichita, Kansas last January, where the bulk of the conversation revolved around organics, GMOs, and other aspects of clean eating in the name of health. Something quite amiss from Jenny Craig foods. (more…)