It’s amazing what can happen in just a minute.
In fact, on September 26, when millions of kids participate in the JAM Challenge, 60 seconds is all they’ll need to break a world record. In an effort to quell childhood obesity, two organizations—Heal-E-tips and the Alliance for a Healthier Generation—have teamed up for the second annual Just-A-Minute Challenge. The program intends to encourage children across the U.S. to get active everyday, even if it’s just a minute.
With the state of childhood obesity reaching epidemic proportions, 60 seconds of movement could make a big difference. According to the CDC, more than one-third of children and adolescents in America are obese. In 1980, only 10 percent of our young people were overweight or obese. Statistically, children who are obese tend to stay obese throughout their lives, and are at great risk of type 2 diabetes, high blood pressure, and low self-esteem.
The JAM World Record event aims to dramatically reduce those astonishing numbers. In 2012, 1.3 million children from 17,000 schools participated in the event, and this year the goal is 3 million. Exercise guru Patricia Friberg will be the JAM fitness leader for the nationwide event, and has released a video with NFL running back C.J. Spiller. It’s good to see the NFL getting involved in the childhood obesity fight, especially after the beastly burgers they endorsed last month.