Diets don’t work. It seems like such an obvious, undeniable statement. But if it is true, why does the diet industry continue to thrive? Well, because people always want to lose weight. So when one diet fails to achieve the desired results, it’s off to the next one. In some cases like with major commercial diet brands, they’ve created such a strong brand loyalty that people will often go back to their approach over and over again.
While pondering this simple but important question of why diets fail, I asked two health authors and advocates to chime in.
“In my experience, the key question isn’t ‘Why do diets fail?’, but instead ‘Why do experts keep telling us to eat in ways that we can’t keep up?’,” said Jonathan Bailor, author of The Smarter Science of Slim.
In simplest terms, it’s a matter of supply and demand. It’s just that in this case, the consumer continually goes back to a product that fails them. Could you imagine any other industry this logic would work for?