The minds behind Sullivan Higdon & Sink’s (SHS) FoodThink are at it again, and this time they’re taking a good look at the how and why of eating healthy. Their new white paper, “Our Appetite for Healthy Eating,” covers everything from attitudes about healthy foods to our attempts to eat right.
According to research conducted by SHS, 61 percent of Americans make the commitment to eat healthy. Of course, there’s a lot of variation in that claim.
From “Our Appetite for Healthy Eating”: Organic shoppers, for instance, are 31-percent more likely to say they’re committed to healthy eating. On the other hand, those who believe their cooking skills to be sub-par are 13-percent less likely to say they’re committed to healthy eating.