Just like people prefer certain tastes over others, we all tend to have texture preferences when it comes to food. Take for example the chocolate chip cookie. Some will insist the best cookies are thin and crisp, while others will argue soft and chewy is the way to go.
Texture can influence a lot more than food preference. A new study in the Journal of Consumer Research revealed texture can also affect how people perceive the number of calories in food.
Study authors Dipayan Biswas, Courtney Szocs (both of University of South Florida), Aradhna Krishmna (University of Michigan), and Donald R. Lehmann (Columbia University) wrote, “We studied the link between how a food feels in your mouth and the amount we eat, the types of food we choose, and how many calories we think we are consuming.”