Yifan Zhang and Geoff Oberhofer are working to create a new system of gym memberships. Gym-Pact is a membership program that charges members higher fees if they don’t workout regularly. Zhang and Oberhofer are testing the theory that people are more motivated by short-term consequences than long-term rewards. It also creates a sense of accountability.
Gym-Pact has negotiated pilot programs with gyms in Boston. Their first partnership was for first-time customers at Bally Total Fitness, and now they’ve negotiated a group rate at Planet Fitness. Instead of a high up-front cost, the members of the Gym-Pact deal at Planet Fitness get a free membership if they workout four times per week. If not, they must pay $25.00.
Because many of us are strapped for cash these days, it makes sence that when we go to choose a weight-loss program, cost is a factor. Sure, you can’t put a price on your health, but wouldn’t you like to drop the weight in the most cost effective way possible? Recently there’s been a lot of talk about how much different diets cost, but what about if you set out to lose 20 pounds on your own? How much does that cost? Well, we did the math!
While many commercial diet programs cost upwards of $100 per pound lost, you can do things much cheaper on your own, assuming that you are losing two pounds a week over the course of 10 weeks: