Yifan Zhang and Geoff Oberhofer are working to create a new system of gym memberships. Gym-Pact is a membership program that charges members higher fees if they don’t workout regularly. Zhang and Oberhofer are testing the theory that people are more motivated by short-term consequences than long-term rewards. It also creates a sense of accountability.
Gym-Pact has negotiated pilot programs with gyms in Boston. Their first partnership was for first-time customers at Bally Total Fitness, and now they’ve negotiated a group rate at Planet Fitness. Instead of a high up-front cost, the members of the Gym-Pact deal at Planet Fitness get a free membership if they workout four times per week. If not, they must pay $25.00.