This week I had the distinct privilege of meeting with Wendy Bazilian to discuss the new Smart Choices grocery initiative. She was kind enough to share a few tips to help all of us experience a healthier, more successful shopping trip.
Watch her tips now and then read on to learn about the giveaway!
If you haven’t already, you will soon see this label on processed foods at a grocery store near you. I know, I know… anyone who has been in a grocery store in the last three years, has probably seen the “smart spots”, “sensible solutions”, “best life”, and healthy food rating systems like “stars” or “overall nutrient quality index“. It’s complicated. What do these things mean and how can they help me? Right?!
The Smart Choices Program was motivated by the need for a single, trusted and reliable front-of-pack nutrition labeling program that U.S. food manufacturers and retailers could voluntarily adopt to help guide people in making food and beverage choices that fit within their daily calorie needs.
Some of the nation’s largest food and beverage companies are implementing a common nutritional standard and using a universal logo on packaging to denote healthier foods in our grocery aisles, which they are hoping will help consumers identify and purchase healthier foods. This logo and packaging are part of the Smart Choices Program, which is expected to hit our grocery stores the middle of next year.
This logo will appear on the front of the products’ packaging and will include the Smart Choices logo, a check mark, the calories per serving and number of servings in the package. The Smart Choices Program logo signifies foods that limit unhealthy ingredients and feature healthy ones.
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