The minds behind Sullivan Higdon & Sink’s (SHS) FoodThink are at it again, and this time they’re taking a good look at the how and why of eating healthy. Their new white paper, “Our Appetite for Healthy Eating,” covers everything from attitudes about healthy foods to our attempts to eat right.
According to research conducted by SHS, 61 percent of Americans make the commitment to eat healthy. Of course, there’s a lot of variation in that claim.
From “Our Appetite for Healthy Eating”: Organic shoppers, for instance, are 31-percent more likely to say they’re committed to healthy eating. On the other hand, those who believe their cooking skills to be sub-par are 13-percent less likely to say they’re committed to healthy eating.
Supersizing—though the official term, created by McDonald’s in the 1990s, has disappeared from fast food places, the concept never really left. Consumers will still purchase, and generally eat more food if they feel like they are getting a better deal.
“We know the health implications of a giant latte or supersized fries, so a little justification through feeling financially savvy and saving money makes us feel better about our decision and increases consumption,” said Kelly L. Haws, a marketing researcher Vanderbilt at Vanderbilt University.
Haws is part of a research team that recently found consumers aren’t just looking for deals on unhealthy fast food meals. In fact, Haws and co-author Karen Winterich found that the supersizing effect works just as well on healthier food choices.
It’s another blow for Chobani as the year draws to an end. The popular Greek yogurt company will no longer be sold at Whole Foods stores starting in early 2014.
This move by Whole Foods is unrelated to the Chobani recall that happened earlier this year. In September, more than 100 people became ill after eating yogurt that had been contaminated due to Mucor circinelloides, a mold commonly found in dairy. Though frequently used to produce natural flavor compounds, the mold had been causing products to swell and bloat.
Chobani powered through the recall without much fallout and looked to a smooth end to a year that saw Greek yogurt making up 50 percent of all yogurt sales. That changed last Wednesday when Whole Foods announced they would no longer sell Chobani yogurt.
Whole Foods has said this decision is due to its desire to sell more non-GMO and organic yogurts. Chobani produces Greek yogurt made with milk from cows which are often fed GMO feed.
Halloween may be over, but in the coming weeks, grocery stores across the country are going to become terrifying places. Hordes of shoppers will flock to supermarkets to stock up on sundries for Thanksgiving, Christmas and a myriad of other holiday soirees. If the clinking and clanking of steel in the aisles seems to be a bit more cacophonous this year, that’s probably because most shoppers are searching for deals on their smart phones.
Our friends at advertising agency Sullivan, Higdon, and Sink (SHS) put together an illuminating white paper on the subject, and found that smart phones, privacy issues and food packaging have changed the check-out game. Shoppers are using phones to find the best coupons and are increasingly more cavalier with what personal information they share.
For six ounces of raspberries, that usually mold in a day or two, I pay my grocer $4.00. This seems ludicrous, and so raspberries are a “treat” that we get on sale occasionally. My grocery budget is admittedly larger than a lot of families, but it still has a strict cap and has to go a long way.
About six months ago, I visited the Big Box Warehouse Store in my city to pick up something with a friend. I was shocked. Those same raspberries, in a package three times the size, were the same price. And the kicker? They were organic. And I found that to be the case over and over.
I almost exclusively buy my fruits and vegetables at this warehouse store now, along with a number of other items that are always on our “healthy” grocery list. I get them at a fraction of the cost, and when anyone is trying to stretch their dollar further at the grocery store, less cost and more food is always a win.
Yes, the total at the end of your receipt might be higher than what you typically pay, but don’t let that initial sticker shock weigh you down. Remember, you’re getting at least two or three times the food for that price. Where you couldn’t buy raspberries every week before, now you can. And it doesn’t stop at the berries.
Last year, Lisa Johnson conducted an experiment to feed her family on a poverty level budget exclusively at Whole Foods for 30 days. She pulled it off, with wine and money to spare. Just imagine what you could accomplish with that budget at a place like Sam’s or Costco, both of which accept SNAP, or food stamps.
We’ll share with you our shopping tips for navigating the store and getting the most out of your time and money. As well, we’ll share with you the healthiest must-have food items there (at least at our location). (more…)