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Amazon Fresh’s Grocery Delivery Needs Some Work

Amazon has come a long way over the years and has certainly changed the way consumers shop. And with their recent launch of Amazon Fresh, they are slowly attempting to tackle the online grocery shopping industry as well.

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For the past five years the service has been available only in Seattle, where Amazon  launched the pilot grocery project and tried to work out the kinks. To be fair, this is one of the longest-running tests in tech history. But based on recent reviews about its newest expansions to Los Angeles and San Francisco, it sounds like maybe they should have kept trouble-shooting for a little bit longer.


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Why Do (or Don’t) We Eat Healthy Food?

The minds behind Sullivan Higdon & Sink’s (SHS) FoodThink are at it again, and this time they’re taking a good look at the how and why of eating healthy. Their new white paper, “Our Appetite for Healthy Eating,” covers everything from attitudes about healthy foods to our attempts to eat right.

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According to research conducted by SHS, 61 percent of Americans make the commitment to eat healthy. Of course, there’s a lot of variation in that claim.

From “Our Appetite for Healthy Eating”: Organic shoppers, for instance, are 31-percent more likely to say they’re committed to healthy eating. On the other hand, those who believe their cooking skills to be sub-par are 13-percent less likely to say they’re committed to healthy eating.


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Supersize Your Salad: How Better Value May Lead to Better Health

Supersizing—though the official term, created by McDonald’s in the 1990s, has disappeared from fast food places, the concept never really left. Consumers will still purchase, and generally eat more food if they feel like they are getting a better deal.

grocery shopping

“We know the health implications of a giant latte or supersized fries, so a little justification through feeling financially savvy and saving money makes us feel better about our decision and increases consumption,” said Kelly L. Haws, a marketing researcher Vanderbilt at Vanderbilt University.

Haws is part of a research team that recently found consumers aren’t just looking for deals on unhealthy fast food meals. In fact, Haws and co-author Karen Winterich found that the supersizing effect works just as well on healthier food choices.


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Whole Foods Severs Ties With Chobani, Citing GMO Concerns

It’s another blow for Chobani as the year draws to an end. The popular Greek yogurt company will no longer be sold at Whole Foods stores starting in early 2014.

This move by Whole Foods is unrelated to the Chobani recall that happened earlier this year. In September, more than 100 people became ill after eating yogurt that had been contaminated due to Mucor circinelloides, a mold commonly found in dairy. Though frequently used to produce natural flavor compounds, the mold had been causing products to swell and bloat.

whole foods market

Chobani powered through the recall without much fallout and looked to a smooth end to a year that saw Greek yogurt making up 50 percent of all yogurt sales. That changed last Wednesday when Whole Foods announced they would no longer sell Chobani yogurt.

Whole Foods has said this decision is due to its desire to sell more non-GMO and organic yogurts. Chobani produces Greek yogurt made with milk from cows which are often fed GMO feed.


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Highly Evolved: The New Grocery Shopper is Savvy, Cavalier and Frugal

Halloween may be over, but in the coming weeks, grocery stores across the country are going to become terrifying places. Hordes of shoppers will flock to supermarkets to stock up on sundries for Thanksgiving, Christmas and a myriad of other holiday soirees. If the clinking and clanking of steel in the aisles seems to be a bit more cacophonous this year, that’s probably because most shoppers are searching for deals on their smart phones.

Shopping Cart

Our friends at advertising agency Sullivan, Higdon, and Sink (SHS) put together an illuminating white paper on the subject, and found that smart phones, privacy issues and food packaging have changed the check-out game. Shoppers are using phones to find the best coupons and are increasingly more cavalier with what personal information they share.


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