Even with road closures, more time spent in traffic, and parking rates unusual for the Circle City, it is hard to find anyone complaining in Indianapolis. We are all excited and proud to be a Super City. Despite the spike in business and catering orders that restaurant owners were already seeing the two weeks before the Super Bowl, I was able to interview a few local business owners to hear the truth about how they are or are not doing things differently for the Super Bowl.
One major rumor is that restaurants are jacking up prices to gouge out of towners this weekend, but Monon Food Company in Broad Ripple and Thr3e Wise Men Brewing Company/Scotty’s Brewhouse assured me that they are not. The Scratch Truck food truck may have to cover additional expenses during the week leading up to the Super Bowl because they will be hiring additional staff and renting out extra space for all the food preparation that they need to do, which they anticipate being up to six times what they do during a normal week. While they may not be increasing prices, all the restaurants I spoke to assured me that they will be bringing in additional staff to ensure the best service possible.
Since Indianapolis is host to the “Greatest Spectacle in Racing” – the Indianapolis 500 – every year, which sells three times the tickets that the Super Bowl will, as well as other major racing events that bring in fans from around the world, we are no stranger to crowd management. However, all of the restaurant representatives agreed that the Super Bowl is different. Tim of the Monon Food Company explained that the “press experience around [Super Bowl XLVI] far exceeds other events, so there is more excitement and more spectators who are coming to town just to party,” even if they are not going to the big game on Sunday.
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