One of the biggest fashion trends of the season is not hard to miss. It’s neon! Reminiscent of the glowing 80s, the bright colors are getting official fashion endorsements across the media. E! News’ Giuliana Rancic was amongst the first to announce the style trend, as the fashion expert told viewers bright colors, particularly neon, would be the color to wear this summer.
Why neon for this season? As reported by The Washington Post, Ann Narayanan, VP of Women’s Merchandising for Old Navy, offered her opinion. “This is the season of color: color on color, color back to neutrals. Neons are just one of the amazing color trends that are important right now.”
Neon is an attention grabber, it screams “Look at me!” Marissa Rosenblum, Seventeen senior editor, comments on this season’s color trend, “The highlighter colors have evolved this season into accessories, beauty products, and outwear. There are still the T-shirts, colored jeans, hoodies, and athletic apparel.”
Bright colors aren’t just for the catwalk, neon has made its way onto fitness apparel, too. Even running shoes like Brooks are brighter that ever with plenty of unconventional shades and designs. It’s hard to miss the neon when walking into a sports store this season. Brands like Nike, UnderArmor, and Jillian Michaels‘ K-Swiss collection have fused neon into their shorts, sports bras, shirts, tanks, and even socks!
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