After a lot of criticism and the #Ashamed Twitter chat party to raise awareness of the Georgia ad campaign by Strong 4 Life addressing childhood obesity, the ads are coming down this month. If you haven’t heard about this campaign, it features black and white billboards of overweight elementary-aged children with guilt-inducing text. The billboards are targeted at the parents of the one million obese children throughout the state of Georgia, but the concern is that kids will see these messages and feel an incredible amount of shame, ridicule and guilt about their weight.
The efforts of those protesting these ads have paid off and they will all be removed sometime this month. While the fight against obesity is a very important one, the fight must be against obesity and not obese people. “Obesity prevention campaigns are a good thing, but they need to be done humanely. Partnering with families to help them instead of throwing daggers at them is the most humane way to get this done,” said Leah Segedie, the mom behind BookieBoo and Mamavation who spearheaded a campaign against the billboards.
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