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Gatorade G Fit



We Love Gatorade G Fit

Gatorade is one of those products that just about anyone knows – after all, attend any sports game with your kids and it’s on the sidelines. That’s about the extent of my experience with the beverage. I’ve never been a big Gatorade drinker and neither have my children. One of the big problems I’ve always had with Gatorade is the amount of sugar in the beverage. For your serious athlete, a professional football or basketball player, it’s not going to be difficult to burn off that sugar. For me as a 41-year old woman, that sugar isn’t going to be burnt in the same manner – and sometimes, not at all. For this reason, I’ve mostly avoided the beverage.

The Gatorade¬† company has done extensive research and realized that they have cornered the market with regards to performance beverage: i.e., the drink you enjoy during exercise to replenish the fluids and salts lost while exercising. It’s the pre and post workout that they decided to look to, which is really a largely untapped market. In addition, they realized that the adult, non-professional athlete has different nutritional needs, with less sugar and more protein. Gatorade has created a new line to address this, called G Series Fit.


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