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fuel up to play 60



Fuel Up to Play 60 Back for Another Season

Fuel Up to Play 60 is back. (Yay!)

Most well known for the catchy, rhyming commercial showcasing NFL players, the fantastic program to help children learn to eat healthy has returned for the new school year. The commercials, starring NFL players such as Washington Redskins’ Chris Horton, hope to use their popularity to drive home to kids the message that good foods and good play go hand in hand.

Created  by the trusted National Dairy Council and the NFL, working in conjunction with the USDA, this multi-faceted program covers all aspects of child nutrition and health. It has improved this year by adding a local, state and national student ambassador program.

Getting kids to eat healthy foods and exercise for the recommended 60 minutes every day has proven to be a tall task for many families. By adding support from well known and respected NFL players, it’s hoped that kids will establish life long healthy habits and stem the rise of childhood obesity. Parents and teachers who wonder how to get started with this task can find some great resources on the Fuel Up to Play 60 website, which features video clips, recipes, and exercise hints.


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Fuel Up to Play 60 Reflects Michelle Obama’s Let’s Move Program

It’s not just adults who are making efforts to be healthy in the new year. Schools and kids all across the country are also eating and moving their way to a healthier 2011.

The Fuel Up to Play 60 is a nationwide program that has been encouraging kids and classrooms to healthy up their lives through an interactive challenge and contest for the past two years. Now, Fuel Up to Play 60 just announced that it’s accepting applications for 2011.

For those of you who don’t know what the program is all about, Fuel Up to Play 60 is an in-school nutrition and physical activity program. Launched by National Dairy Council and the National Football League in collaboration with the United States Department of Agriculture (USDA), the program encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. Multiple health and nutrition organizations and several major corporations are also supporting the program.
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Michelle Obama Launches Childhood Obesity Initiative with LetsMove.Gov

lets moveIn what is shaping up to be this generation’s version of Nancy Reagan’s “Just Say No” campaign to fight the war on drugs, today Michelle Obama launches her much anticipated initiative to fight the war on childhood obesity. The program is simply called “Let’s Move,” an actionable name that speaks volumes about the goals of the first lady and the organization. It is the first lady’s goal to wipe-out childhood obesity in a generation, a necessity to preserve the health and wellness of our youngest Americans. A startling stat shared by Michelle is that this is the first generation that will not live as long as their parents.

Frightening.

During a launch interview with USA Today, the first lady made it clear why using Let’s Move as a catalyst to stop childhood obesity was vitally important.

“The statistics are clear and they are shocking, and I have cited them again and again: One in three kids in our nation today are (overweight or) obese, and that figure increases for African-American and Hispanic children,” she said.
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NFL Fights Childhood Obesity with Fuel Up to Play 60

What do you get when you combine the forces of the United States Department of Agriculture (USDA), the National Dairy Council (NDC) and the National Football League (NFL)? A powerhouse team of knowledge, muscles and nutrition.

nfl play 60On September 17, Agriculture Secretary Tom Vilsack announced that the USDA will partner with the NDC and the NFL on their new youth-led health and wellness program, Fuel Up to Play 60. The program, launching to more than 60,000 schools nationwide this fall, will empower youth to take charge of their own health by being more active and eating healthier foods as well as improve the overall health of their school environment and community.

The program is open to all children and participation is quite simple:
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