Habit, convenience, and proximity are major factors in shaping where we purchase food and which foods we purchase. The decision to eat a healthier diet can be much easier than deciding which foods to purchase and from where to purchase them. While healthier options are becoming more widely available, where you live may determine what is or is not available. In Indianapolis, the 12th largest city in the United States, we have at least one farmers market year round, as well as Whole Foods, Trader Joe’s, and Fresh Market. Proximity plays a major role in where I shop most frequently, but perhaps that is not the most important factor.
Farmers markets may give you the best opportunity for the freshest produce and to speak with farmers about the conditions in which animals and produce are raised, but they are often not available throughout the week and selection of goods can vary. Whether we like it or not, we all visit a grocery at least occasionally, and the majority of Americans buy the majority of their food at a box store. Your farmers market may not offer fresh-made pasta or gluten-free baked goods like mine does, but your Whole Foods is probably a lot like my Whole Foods.
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