Americans love fad diets. There is a long history of attaching ourselves to the next fad, dating back to the Vinegar diet in 1820. (No wonder I am constantly being asked to find a quick fix to the growing obesity epidemic in our country.) However, this is not the case in Europe where food culture and traditions hold fast against the deep pockets of the weight loss industry. Europeans have an innate sense to diet sensibly without falling victim to the 40 billion dollar weight loss industry that we Americans buy into year after year.
Luckily, the tide may be turning in the U.S. The Federal Trade Commission recently announced an initiative against deceptive claims made by marketers of fad weight loss products. From food additives to dietary supplements, the government is making a move to intervene and crack down on deceptive and misleading propaganda.