Why would the owner of a marketing company be dumpster diving for food? You could find Rob Greenfield behind your local grocery with his bike propped against the dumpster while he looks for food. He has now completed two rides across America eating primarily from dumpsters. This isn’t a case of extreme cheapskates; Rob’s goal with these rides is to draw attention to how much food is wasted in America.
On his website, he lists these statistics:
- We throw away 165 billion dollars worth of food per year in America. That’s more than the budgets for America’s national parks, public libraries, federal prisons, veteran’s health care, the FBI, and the FDA combined.
- About 50 million of our 317 million Americans are food insecure yet we produce enough food to feed over 500 million Americans.
- Just to create just the amount of food that ends up in the landfills we waste enough water to meet the domestic water needs of every American citizen.
With as many as one in every seven American households being reported as food insecure and one in four children living in food insecure homes, the fact that we waste so much food on a daily basis is concerning. Charity Sub reports that 96 billion pounds of food are thrown away each year by restaurants, retailers, farmers, and individual households. In each major city that he visited on his ride, Greenfield created a demonstration with food collected from local dumpsters. He states that in a single night, he can collect from dumpsters enough food to feed hundreds of people in any given city.
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