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The Daily Table Wants to Sell You Old and Ugly Food

Would you buy expired or ugly food? That’s the question being posed by the former president of Trader Joe’s, Doug Rauch.

imperfect vegetables

The food in his new store wouldn’t actually be expired, but instead would be food that is past its “sell-by” date, making it unusable for sale in traditional grocery stores.

His store, The Daily Table, is set to open in Dorchester, Massachusetts in May and will be part grocery store and part cafe. It will specialize in making healthy, inexpensive food available to those who might not otherwise have access.

“When I run down to meetings in the city in Boston,” Rauch told Salon. “I’d say most families know that their kids need to eat better. Most families know that they’re not giving their kids the nutrition they need. But they just can’t afford it, they don’t have an option.”


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