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Demystifying the Health Halo: Food Claims Lead to False Sense of Health

If you have never heard the term “health halo” before, you are not alone. In fact, this buzz phrase is not used all that often in common conversation; however, it is something dietitians use once in a while to explain the effect certain foods have on our overall healthy meal perceptions.

The term “health halo” has actually been around for quite a few years. In fact, a few researchers from Cornell in 2007 brought up the issue of health halos and some of the fast food restaurants that wear them in an effort to identify why the obesity epidemic continues despite the fact that more “healthified” foods seem to become available by the day.

At first, you may be confused by what the term actually means, but when you think about it, it’s actually a clever way to identify foods that claim to be more than what they really are. For example, foods that carry a low-fat claim may cause someone to identify them as healthy – although this may not be the case. Whether this food is healthy or not, believing that it is may cause inhibitions to be lowered and result in eating more and underestimating calories all at the same time. Foods that cause this to happen are considered to be under a “health halo” and you want to watch out for these if weight loss or maintenance is a primary goal for you.

If identifying health halos seems like a challenge, don’t worry! There are many ways to not let that pesky halo get the best of you.


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