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The Nike Studio Wrap is the Yoga Industry’s Latest Innovation

The sale of yoga swag helps support what is now a six billion dollar industry. From ToeSox to yoga tops, yoga studios are stocking up on merchandise to sell to their peace-seeking supporters.

In today’s world, it is not uncommon to drop over a hundred bucks on either a set of yoga videos, one pair of yoga pants, and even a yoga mat. Companies such as Gaiam, Lululemon, and Manduka do not deny the capitalistic nature of the yoga business. They manufacture innovative and quality products just as fast as you can say “om.”

It is not just the smaller retail companies enjoying the fruits of the growing yoga tree. Big name brands are also getting in on the action. The latest innovation to hit the market is the Nike Studio Wrap. While it may sound like a sarong you might don at the beach, the Nike Studio Wrap is actually a pair of shoes.

Inspired by the need to maintain a firm base of support, beyond what a yoga mat can provide, the Nike Studio Wrap was created for women who spend hours working out in the studio.

Whether it is in yoga, Pilates, or ballet-fitness classes, women can now wrap up their feet in this stylish three-part system that involves a wrap, a ribbon, and a flat bottom surface.
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Skechers Loses $40 Million Lawsuit Over Shape-Ups Shoes

The popular fitness shoe that’s become widely known as the “rocker” has landed one company in a seriously messy class-action lawsuit. Skechers USA Inc., will be forced to pay out $40 million over false advertising claims they made about a variety of their athletic shoes.

The Federal Trade Commission (FTC) filed charges against the company after it made unfounded claims about its Shape-ups shoes, saying they would help people lose weight and strengthen their leg and butt muscles.

But the commission says Skechers falsely presented the clinical studies that backed up their claims, stating defects and false reports of consumer weight loss.

Celebrities like Kim Kardashian and Brooke Burke helped make these controversial shoes more popular than ever. And Sketchers reported that despite the false advertising accusations, the company received overwhelming feedback from thousands of customers concerning the positive results they saw with the shoes.
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