Tag Archives: fitness first

How’s this for a brilliant marketing campaign for a gym: publicly humiliate your potential new customers, which (in theory, a very strange one at that) will bring them in to sign-up for a membership.

Sounds a little counter-intuitive, right? Well, apparently the folks at Fitness First in Rotterdam, Netherlands don’t think so. You see, they came up with the bright idea of connecting their digital bus stop ad to the bench, which then immediately weighs you and displays the number for all to see. (more…)