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Sears Leads Fitness Equipment Sales

Dishwashers, power tools and fitness equipment at Sears? Sure! You may know them as the place for appliances, but now Sears has established themselves as the nation’s largest fitness retailer.

“Whether just starting a new workout routine or a longtime ftness enthusiast, customers want a complete solution,” said Hugo Malan, SVP and president, Fitness, Sporting Goods and Toys at Sears Holdings. “Sears sells more fitness equipment than anyone else and we believe in continually improving our offering, so we have built an online fitness community and developed new destinations that attract customers both in-store and online.”

Sears is continuing an initiative they began in 2011 to help consumers achieve their fitness goals by creating their “Fitness Flagship” store-within-a-store. Now in over 35 sites, the 6000 sq. ft. specialty stores feature polished hardwood floors, tall mirrors, expanded equipment layouts and resemble a modern, high end gym. The staff is trained on both fitness products and fitness trends.


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Healthy Stocking Stuffers for the Whole Family

Hanging Christmas stockings never gets old. Even though you may be the one that packs them, it’s still an exciting and integral part of many families’ holiday traditions. Instead of packing them with candy, here is a list of pint sized products – every one of them completely tested! – that can help your family members get a leg up on a healthy, active lifestyle before the New Year’s Eve ball drops!

Handful Bras
– Originally created because company owner Jennifer Ferguson  couldn’t find a flattering sports bra, this pocket sized product is a dream come true for smaller breasted ladies. Holding you firm without flattening or causing the dreaded “Uni-boob” image, this is the one sports bra that does it all. I let my two older daughters try this bra, and it has already become a favorite. It doesn’t ride up, it flatters and holds everything into place. In other words, it does exactly what it’s *supposed* to do and none of what it isn’t.  Attractive enough to be worn alone, or flattering under a traditional work out top, this bra would make a wonderful addition to a Christmas stocking.

Myorope Balls – These “balls on a rope” appear innocent and safe, but one quick trial and you’ll know that these balls mean business! I’ve long been a fan of self-massage and trigger point pressure, even going so far as to carry a lacrosse ball in my boxing bag. It can be tricky to get the ball at just the right spot, which is where the unique design of the Myorope comes in. Offered in 2, 4 or 6, the design allows for one ball to be anchored and lets the rest get into every nook and crevice that needs help. If you’ve got a runner, CrossFit enthusiast or triathlete – or if you are a fan of foam rolling, these will be the hit of the day. (I’ve been badgered for my set every time I enter the gym!)


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Don’t Get Spooked by Unfamiliar Fitness Equipment This Halloween

By Jennipher Walters for FitBottomedGirls.com

Forget ghosts and goblins, the gym can be a scary place. Some of the weight machines look like torture devices out of a horror film and, let’s face it, sometimes the dudes in there grunt and sweat like monsters. But have no fear! We’re here to help! With a little guidance from the gym staff and a bit of confidence, using fitness equipment doesn’t have to be a fright. Follow these tips from the exercise experts at Life Fitness to overcome the spookiness of unknown fitness equipment!


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New Cardio Machine Features Soft Platform for a ‘Beach Running’ Feel

Image via The Independent

Running on the beach is one of my favorite things to do. Unfortunately, I live in the Midwest, so my chances to run on a beach are limited to vacations and work trips to the coast. But a new piece of fitness equipment on the market is hoping to bring that beach-running feel to people in all areas, even those in land-locked parts of the country. Recently launched at the IDEA World Fitness Convention in L.A., the Sproing cardio machine uses bungee resistance and a soft platform to create a running experience that is low-impact.

Unlike a treadmill that has a moving platform, the Sproing has no moving pieces. Instead, you wear a chest strap that it attached to a tethered bungee with resistance and run forward, pulling away from the tethered platform as far as you can. Below your feet is a stationary soft platform. Users have two types of surface options to run on. One is filled with air for an easier workout, and one is filled with special high-density foam for a more intense workout that feels like running on the beach. Although there’s no treadmill belt, the Sproing can measure your movement and steps. With custom built-in sensors, it measures your footsteps and tells you how far you’ve run.


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NewYu Connected Fitness Monitor Offers Weight Loss Tracking Technology

Despite the fact that some studies have linked child weight gain to playing video games, there is a new technology on the block that might actually help you shed pounds.

The NewYu Connected Fitness Monitor is a wearable, connected fitness monitor that tracks all activities users engage in throughout the day, from running and biking to cooking, cleaning and shopping. The monitor syncs with an online dashboard where you can establish fitness goals, track progress, and share your results.

“The more accurate the tracking, the more likely users are to reach their goals,” said Van Krueger, President and CEO of Wellcore, NewYu’s parent company.

The San Jose-based company will introduce the new monitor at the 2011 IDEA World Fitness Convention in Los Angeles.


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