There’s no easy way to sum up Destination Fit, the new venture from David Norton, a former producer of several seasons of The Biggest Loser and the Miss Universe pageant, among other large-scale happenings. But the closest way to describe the venture might be along the lines of “American Idol for the fitness industry.”
In short, Norton’s goal is to help bring obscure but talented fitness instructors into the spotlight.
So how, exactly, does Destination Fit work? Workout pros with all sorts of backgrounds—from Pilates to bootcamp to indoor cycling—are invited to upload a full-length workout as an audition tape. They compete for votes against all of the other trainers who submit videos; when 12,000 total votes are cast the round is over and a winner is named.
Oh infomercials, my longtime friend when insomnia strikes, I’m sick and laid out on the couch, or I’m bored out of my mind and have nothing better to do. In three minutes, a pitch man can make me believe I must have that product and my life without it is unimaginable, or that all of the bad things in our culture like laziness, instant gratification, and unrealistic expectations just collided into one awful mess of television advertising.
Fitness and diet infomercials are in their own category of skepticism and hilarity, and part of me actually wants to try the product. Whether it’s car wax or food storage, there seems to be a solution for everything. Diet and fitness isn’t immune and we found some of the newest and crazy As Seen on TV fitness gadgets.
Sauna Pants/ Slimming Sauna Shorts/ The Belly Sauna: While these products have some key differences, their goal and method is largely the same. With the Sauna Pants, just slip on the orange shorts, turn on the heat dial, and your extra water weight is promised to be gone in no time with 50 minutes a day of use. The Slimming Sauna Shorts don’t heat up, but they’re made of thick, non-breathable Neoprene (like what Scuba divers wear), so you’ll definitely compress and sweat in these. And they come with an adjustable Velcro strap! My favorite, however, is The Belly Sauna. It’s just what it sounds like – a sauna for your belly. Bizarre. (more…)