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FitBit Data May Help Insurance Companies Reduce Your Premiums

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It’s all about perspective.

Ten percent can be a large or small amount, depending on the context of what it represents. If we’re talking about unemployment, 10% is unacceptable. If we’re talking about income tax, paying only 10% would be a blessing.

For today, we’re avoiding politics and the economy and instead, talking about the 10% of Americans who use wearable tech fitness trackers to monitor and track their daily activity, food intake, sleep, and exercise. This 10% of Americans make up a group of people that health insurance companies are examining closely to determine more accurate ways of calculating insurance premiums. On average, your premiums fluctuate once each year, which usually means added cost. That added cost doesn’t always have anything to do with you, and is often part of a re-rating of the group pool you’re a part of, like the company you work for.

The Only Fitness Tracker Review Guide You Need

What if your premium was calculated based on how you, as an individual, actually live? What if your premium fluctuated because of choices you make regarding your individual health and not because of others in your insurance pool dragging you down?
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Get Nudge and Finally Track All Your Health and Fitness Data in One App

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If you’ve gotten the impression that fitness tracking wearable gadgets and mobile apps are coming out of the woodwork these days, you aren’t alone. From brand new startups to age-old sports brands, everyone wants to be the one you use to log, track, record, and analyze what you do every day with your body. Maybe you use one app to keep track of your food intake, another to log your route when you’re out for a run, and yet another to sync your fitness band.

Wouldn’t it be nice if there was one place to keep all of that cumulative data, strip out all the fluff, and give you a quick and easy way to find out if you’re on track or falling behind?

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Say hello to Nudge. Nudge is a free smartphone app that brings all of your healthy living together in one place, with one score. Connect Nudge with your favorite health tracking apps and wearables like RunKeeper, Moves, Fitbit, and more to see how your Nudge Factor stacks up against your friends.

Currently, Nudge syncs with the following apps you may already be using:



Apple’s Health App Confirmed; to Sync with Nike+, Mayo Clinic, and More

Apple HealthKit Screenshot

Remember a few months ago when we speculated about the release of a new Apple product for tracking all things health? This month, Apple Insider confirms its upcoming release.

HealthKit and its related app, simply named “Health,” will collect and store a variety of personal health data. Apple’s Senior Vice President Craig Federighi “took the wraps” off Apple’s response to the growing trend of tech-based health tracking devices. “Health” is an app that can track and store steps taken, blood pressure, blood sugar (key for diabetics!), quantity of sleep, and many other metrics.

One of Apple’s first partners on the project is Nike and their digital interface Nike+, who previously quantified activity through their own NikeFuel and the FuelBand–their response to the FitBit.

The Only Fitness Tracker Review Guide You Need
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David Sedaris Is “Obsessed” With His FitBit

Fitness tracking technology is a great way to both stay motivated to get enough exercise, and track how well you’re doing. However, I think we all know a few people who take their fitness tracking to an extreme; doing anything in the name of adding extra steps to their daily count. Maybe they walk to the restroom more times than absolutely necessary or pace while brushing their teeth. Perhaps they always take the long way on a walk – no matter how much extra time it adds (or how late it makes their kids for school).

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Using a fitness tracker, like a Fitbit, can drive people a little crazy about tracking their activity. Writer David Sedaris takes an entertaining look at the obsession created by Fitbits in this article for The New Yorker.

“‘Every little bit helps,’ my old friend Dawn, who frequently eats lunch while hula-hooping and has been known to visit her local Y three times a day, said. She had a Fitbit as well, and swore by it. Others I met weren’t quite so taken…To people like Dawn and me, people who are obsessive to begin with, the Fitbit is a digital trainer, perpetually egging us on. During the first few weeks that I had it, I’d return to my hotel at the end of the day, and when I discovered that I’d taken a total of, say, twelve thousand steps, I’d go out for another three thousand.”


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Apple’s Upcoming Health App Predicted to Break Boundaries

With the growing popularity of virtualized health tracking apps, Apple is sure to have something coming down the pipeline soon not only to compete, but to surpass.

9-to-5 Mac  released details on Monday regarding their new project, and is projected to be “a tipping point for mobile healthcare”. They’re calling it Apple Healthbook and it’s designed to track blood sugar (huge factor for those with diabetes!), heart rate, breathing rate, weight, hydration, sleep, nutrition,  physical movements, and health test results, among other stats.

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How will this app stand out from the rest? One company, for example, offers over 40 health and fitness iPhone apps alone. It is said that virtual health tracker and resource apps can significantly reduce healthcare costs and are predicted to one day be subsidized by healthcare providers to promote their usage.
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