If you’re like most people, you receive dozens of emails each day that you never actually read before deleting. These are the messages you know are junk, yet somehow you keep resisting the urge to actually mark as spam. Maybe you actually took the time to subscribe to a certain email list, maybe you were added after making a purchase or signing up for a service. No matter why you get these messages, the beginning of the year is a good time for clearing out the clutter and your inbox is a great place to start.
Easier said than done, right? Wrong. Our own Brandi Koskie recently used unroll.me to see what subscriptions were lurking in her inbox and found 99 different email newsletters! She unsubscribed from about 65 of them.
Margo Donohue, aka Brooklyn Fit Chick, also sees a lot of surplus emails flow into her inbox. “On average I read and answer about 250 emails per day,” says Margo. “These are from people I need to deal with on top of the regular newsletters. I don’t always have the time to read even the newsletters I’m interested in, but the ones I do read usually have snappy headlines linked to a few articles.” (Note to publishers: Keep it quick and simple!)