Diets in Review - Find the Right Diet for You

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Get the Fittest Look: Your Guide to Summer 2013 Fitness Fashion

Summer fitness wear

Whether at the gym, the jogging trail, or the yoga studio, it’s time for your workout wardrobe to change seasons. With summer we get to embrace a lot more color and dress down with fewer layers. From your head to your toes, we’re sharing our favorite fitness fashion for summer 2013.

1. Enell Sport Bra. Made for busty women who like to move, this sports bra by Enell will not fail you when you count on it most. We’re obsessed with our limited edition purple orchid bra and know you will be, too. $64-$66

2. Ellie’s Just Like Heaven Tank. Slight capped sleeves and crazy soft material make this the most comfortable workout top in our drawer. We love the not-too-pink color and the flattering fit that is customary of all Ellie pieces. $34

3. The Candy Factory Undies. If “They don’t ride up your butt” won’t get your attention, the super cute designs will. Muffin top-free waistbands, breathable microfibre fabric, and a little Lycra are the must-have panty for spinning, running, squatting, or down-dogging. $20
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$10 DietsInReview Bundle! Get a DIR T-Shirt and a Copy of Baker’s Dozen Cookbook

DIRTee

You’ve asked. We’ve listened. Starting today, our biggest fans can pick up a DIR T-shirt anytime they like. And because we always like to exceed your expectations, you’ll get a copy of our Baker’s Dozen cookbook, too!

The DIR Bundle is just $10, and you’ll receive:

  • An American Apparel T-shirt available in a few sizes and colors. They’re super soft, have little shrinkage, and are adorned with the blue flower that says you’re awesome…and care about your health.

Which Shirt Do You Want?


Orders process securely with Paypal.com. At this time we are only shipping to US addresses and are not able to ship international orders.

dir womens

Women’s-cut shirts are available in hot pink for small, sunshine yellow for medium, and bright green for large. These are much more fitted through the shoulders and waist. American Apparel calls this fine jersey short-sleeve shirt “The softest, smoothest, best-looking T-shirt available anywhere.” We tend to agree.

mens dir tees

Men’s/Unisex shirts are available in hot pink for small, sunshine yellow and baby blue for medium, bright green and baby blue for large, and ash grey for xl and xxl. For men and women, these shirts offer a more comfortable fit while still being American Apparel’s softest, smoothest T-shirt.

dir bakers dozenEvery order includes a copy of Baker’s Dozen!

We really love food that’s fresh, homemade, wholesome, and pretty. So we mixed all of that and whipped up our first e-cookbook, a collection of our 13 best breakfast and brunch recipes. You’ll be tempted in a guilt-free way to enjoy Blood Orange Basil Mimosas, Sweet Potato Parmesan Hashbrowns, Fig and Honey Breakfast Quinoa, and you can even preview the Chocolate Covered Strawberry Pancakes and Baked Apple Streusel Doughnuts. You’ll get the beautifully printed and spiral-bound version. When your friends really need a copy, they can download Baker’s Dozen here for 99 cents!

Order your DIR Bundle for just $10!


Which Shirt Do You Want?



Have Questions? We’re happy to answer your email.

photos by Barrett Morgan



No Fat Girls Allowed at Abercrombie and Fitch

Abercrombie & Fitch CEO Mike Jeffries makes no buts about his company’s target demographic: really, ridiculously, good looking people. Jeffries has been at the helm of A&F for 18 years, and has sexualized the brand to near soft core pornography status. If you’ve ever been in one of the chain’s stores—more akin to a club with its pungent fragrance and techno racket—you’ve probably noticed the lack of women’s size XL and XXL clothing. A&F also refuses to carry a women’s pant larger than size 10. They only carry men’s XL and XXL to market to beefy weightlifters and athletes.

AF

These shallow tactics aren’t employed by accident. The company’s marketing strategy is solely geared towards their idea of “good looking” people. Jeffries told Salon in 2006, “It’s almost everything. That’s why we hire good looking people in our stores. Because good looking people attract other good looking people…We don’t market to anyone other than that.”

Along with not selling clothing that doesn’t fit Jeffries’ “good looking” criteria, A&F does not hire people they find too large or ugly. The hiring process is bizarre, with the manager scouting the store for attractive people and imploring them to apply. Of course anybody can apply, but the process takes place at a kiosk in the store, so the manager can give you the once over and file your app accordingly.
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RECALL: Lululemon’s Black Luon Yoga Pant is Too Sheer

  • A voluntary recall by Lululemon has been issued for its Black Luon Pants, a product that makes up 17% of sales in its stores.
  • The pants do not meet the brand’s strict quality standards, as a batch of pants that would have hit stores March 1 were too sheer. Pants were pulled from shelves and their website March 16.
  • Luon is, according to the brand’s site, a combination of nylon and Lycra spandex materials.
  • Lululemon is extending a full refund to customers who return affected product purchased since March 1.
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Brand Yourself a Crossfit Athlete with the Best Apparel and Gear

If you’ve taken up any sort of interest in the latest workout trend Crossfit, than here’s something you might be interested in. We’ve got a whole list of items to wear or use during your intense Crossfit workouts. Some of these are made to aid you during or after your workouts while others may just be to show off that you’re crazy enough to be involved in the sport. Either way, we’ve got the scoop on what’s in for Crossfit apparel, gear and equipment.


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