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Best of Fitbloggin 2013: Recap and Swag Bag Giveaway

My lunch on Friday, June 28 was the best I’ve had in a while. A roasted chicken sandwich with a basil aioli, lots of fresh veggies, and a table surrounded by new and old friends – it was exactly what high noon at Fitbloggin’ is supposed to look like. I was three meals in to this year’s conference when I could whole-heartedly say it was the best food that had ever been served at this event. And then, the noon hour entertainment pushed beyond anything we’ve seen at Fitbloggin’ before.

mizfit fitbloggin fashion show

I’d seen a fashion show on the schedule and admittedly balked. By the time the third person stepped on to the catwalk I was fighting back tears. I tweeted out that what was happening in that room was redefining strength and beauty. Organized by Emily Ho Sandford, women of every body shape and size graced the stage to rousing applause, often bearing nothing more than a bra and workout pants. They donned wares by Handful, Enell, and Reebok and showed that what was on the outside hardly defined what was on the inside.

If that fashion show didn’t set the tone for the weekend, I don’t know what would have.

It was the conference’s fourth year and proudly our fourth to be involved. This year, a special scavenger hunt with a hot prize awaited the more than 200 attendees. Every goodie bag had one of our token blue cowbells stuffed inside. But hidden around the conference center were five golden cowbells earning the recipient a seat at an upcoming Google+ Hangout with Biggest Loser’s Dolvett Quince. One winner announced she’d have to leave her husband, another was on the verge of tears, and all seemed to be on the cusp of exciting new detective careers!

dolvett dietsinreview cowbell
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Get the Fittest Look: Your Guide to Summer 2013 Fitness Fashion

Summer fitness wear

Whether at the gym, the jogging trail, or the yoga studio, it’s time for your workout wardrobe to change seasons. With summer we get to embrace a lot more color and dress down with fewer layers. From your head to your toes, we’re sharing our favorite fitness fashion for summer 2013.

1. Enell Sport Bra. Made for busty women who like to move, this sports bra by Enell will not fail you when you count on it most. We’re obsessed with our limited edition purple orchid bra and know you will be, too. $64-$66

2. Ellie’s Just Like Heaven Tank. Slight capped sleeves and crazy soft material make this the most comfortable workout top in our drawer. We love the not-too-pink color and the flattering fit that is customary of all Ellie pieces. $34

3. The Candy Factory Undies. If “They don’t ride up your butt” won’t get your attention, the super cute designs will. Muffin top-free waistbands, breathable microfibre fabric, and a little Lycra are the must-have panty for spinning, running, squatting, or down-dogging. $20
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$10 DietsInReview Bundle! Get a DIR T-Shirt and a Copy of Baker’s Dozen Cookbook

DIRTee

You’ve asked. We’ve listened. Starting today, our biggest fans can pick up a DIR T-shirt anytime they like. And because we always like to exceed your expectations, you’ll get a copy of our Baker’s Dozen cookbook, too!

The DIR Bundle is just $10, and you’ll receive:

  • An American Apparel T-shirt available in a few sizes and colors. They’re super soft, have little shrinkage, and are adorned with the blue flower that says you’re awesome…and care about your health.

Which Shirt Do You Want?


Orders process securely with Paypal.com. At this time we are only shipping to US addresses and are not able to ship international orders.

dir womens

Women’s-cut shirts are available in hot pink for small, sunshine yellow for medium, and bright green for large. These are much more fitted through the shoulders and waist. American Apparel calls this fine jersey short-sleeve shirt “The softest, smoothest, best-looking T-shirt available anywhere.” We tend to agree.

mens dir tees

Men’s/Unisex shirts are available in hot pink for small, sunshine yellow and baby blue for medium, bright green and baby blue for large, and ash grey for xl and xxl. For men and women, these shirts offer a more comfortable fit while still being American Apparel’s softest, smoothest T-shirt.

dir bakers dozenEvery order includes a copy of Baker’s Dozen!

We really love food that’s fresh, homemade, wholesome, and pretty. So we mixed all of that and whipped up our first e-cookbook, a collection of our 13 best breakfast and brunch recipes. You’ll be tempted in a guilt-free way to enjoy Blood Orange Basil Mimosas, Sweet Potato Parmesan Hashbrowns, Fig and Honey Breakfast Quinoa, and you can even preview the Chocolate Covered Strawberry Pancakes and Baked Apple Streusel Doughnuts. You’ll get the beautifully printed and spiral-bound version. When your friends really need a copy, they can download Baker’s Dozen here for 99 cents!

Order your DIR Bundle for just $10!


Which Shirt Do You Want?



Have Questions? We’re happy to answer your email.

photos by Barrett Morgan



No Fat Girls Allowed at Abercrombie and Fitch

Abercrombie & Fitch CEO Mike Jeffries makes no buts about his company’s target demographic: really, ridiculously, good looking people. Jeffries has been at the helm of A&F for 18 years, and has sexualized the brand to near soft core pornography status. If you’ve ever been in one of the chain’s stores—more akin to a club with its pungent fragrance and techno racket—you’ve probably noticed the lack of women’s size XL and XXL clothing. A&F also refuses to carry a women’s pant larger than size 10. They only carry men’s XL and XXL to market to beefy weightlifters and athletes.

AF

These shallow tactics aren’t employed by accident. The company’s marketing strategy is solely geared towards their idea of “good looking” people. Jeffries told Salon in 2006, “It’s almost everything. That’s why we hire good looking people in our stores. Because good looking people attract other good looking people…We don’t market to anyone other than that.”

Along with not selling clothing that doesn’t fit Jeffries’ “good looking” criteria, A&F does not hire people they find too large or ugly. The hiring process is bizarre, with the manager scouting the store for attractive people and imploring them to apply. Of course anybody can apply, but the process takes place at a kiosk in the store, so the manager can give you the once over and file your app accordingly.
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RECALL: Lululemon’s Black Luon Yoga Pant is Too Sheer

  • A voluntary recall by Lululemon has been issued for its Black Luon Pants, a product that makes up 17% of sales in its stores.
  • The pants do not meet the brand’s strict quality standards, as a batch of pants that would have hit stores March 1 were too sheer. Pants were pulled from shelves and their website March 16.
  • Luon is, according to the brand’s site, a combination of nylon and Lycra spandex materials.
  • Lululemon is extending a full refund to customers who return affected product purchased since March 1.
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