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A New Year Brings 4 New Activewear Brands!

One can hardly walk outside without seeing women (and men) outfitted in workout clothing these days. At the airport, at the grocery store, at restaurants…even working professionals are leaving the house in leggings and workout hoodies. Because of the increasing acceptability of wearing activewear—even when you are not necessarily working out—more and more fashion companies, celebrities, and regular ol’ people are launching their own fashionable versions of workout clothing. Here are 4 brands to watch for:

1. Fabletics
As we recently discussed, Kate Hudson has co-founded a new line of athletic wear, Fabletics, which focuses on health, fitness, and, of course, fashion. Hudson has a feature on the site that displays her favorite outfits each month. She describes the site as a “community, a movement to help you live fit and achieve your passions in life.” The clothes are in a great price range for a working woman, including a deal on your first outfit, from $25 and up.

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No Fat Girls Allowed at Lululemon Athletica

It’s been a sour year for Lululemon Athletica. First, the company was forced to recall nearly 20 percent of their yoga pants because they were basically see through. As if the massive product shortage wasn’t enough, they proceeded to mock a domestic abuse charity in Dallas. And when Lululemon co-founder Chip Wilson was asked to reflect on the yoga pants fiasco, he offered this gem: “Frankly, some women’s bodies just don’t actually work for it.”

He just said that. That’s what he told Bloomberg TV earlier this week, when his wife and co-founder Shannon Wilson were on the air to talk about their 60 second meditation technique that they probably charge $100 for. Shannon quickly went into damage control, spinning Chip’s message into a “we’re more concerned with people using our pants in the wrong way” kind of thing. She literally blamed the “see through” pants fiasco on the fact that people might be sitting on cement.

“Not every woman can wear a lululemon yoga pant?” said Trish Reagan, host of Bloomberg TV. “No I think they can,” said Chip. “I just think it’s how you use it.” Right.

It would be nice if that’s what the lululemon founders really meant. But this is the same elitist and discriminatory message they’ve been peddling for some time. This summer, the company posted a message to its Facebook page and acknowledged that their clothing is not meant for plus sized women.
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Wear the Part: How Your Wardrobe Can Really Affect Your Workout

It might not be something that you spend too much time thinking about, but the clothing and shoes that you wear while exercising can have a pretty significant effect on how successful your workout is. Everything from what you wear on your head to your feet (and everywhere in between) plays a part in how comfortable you are at the gym, on the trails, or wherever your workout happens to be that day.

Here’s four tips to help you dress the part and have your clothing work for you when you exercise:

hiker

1. Choose clothing that is suited for the activity that you’re doing.

Wearing clothing that’s fun yet practical (and that you feel good in!) can make a huge difference in your attitude! If you’re feeling uncomfortable in what you’re wearing or constantly tugging and pulling on your clothing, you’ll be far less likely to enjoy your workout.

Running

Consider which type of top and bottom you’ll be most comfortable in. If you are blessed to have thighs that don’t rub together, running shorts might be what you prefer. If you’re not so lucky (and experience that ever-so-fun chafing effect), consider tight fitting long shorts or capri pants that provide a bit of compression and support.

Stationary Bike / Indoor Cycling

Make sure that your pants are not loose-fitting as they can get caught in the pedals.

Yoga

Wear clothing that’s comfortable and is not too tight or constrictive on the body in any way.

Strength Training

Consider the muscle groups that you’ll be training. I like to wear shorts when I work out my legs and tops that show off my shoulders or back when working those muscle groups. Being able to see the part of your body that you’re training might give you a bit more motivation (and help show off the results!).
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Salty, Spent, and Strong – Get Your Limited Edition Marathon T-shirts

One of the sweetest running stores around is actually in our hometown of Wichita, Kansas; it’s enough to make bigger cities weak in the knees. But not too weak, because those runners have finish lines to cross, too! And we’re certainly not going to stand in their way.

GoRun has released two limited edition T-shirts, designed by local artist Kenton Hansen (disclaimer: alleged spouse of our contributor Lacy J. Hansen). They’re pretty awesome, and they aren’t going to last much longer than a runner’s high. Sales end October 4.

The shirts, available here, are just 20 bucks with a five dollar shipping fee if you live outside of the borders of Sedgwick County.

For marathoners finishing the long haul, pick up “Salty, Spent, Strong.”

marathon tshirt


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Special K Rethinks Jeans Shopping With a Smart and Inspirational Marketing Campaign

Recently, a new (to me) commercial for Special K caught my eye. The commercial shows a number of different women entering a department store called “Rethink Your Jeans.” As they browse the racks looking for jeans to try on, they notice that there aren’t any sizes marked on the labels. A woman who works at the store emerges asking if she can measure a female shopper. As she wraps the measuring tape around the shopper’s waist she remarks “you are radiant.” There’s a shot of women’s feet under the doors in the dressing room exclaiming things like “I’m size strong” and “I like that size!”. Another woman adds, “Not seeing the number is so freeing!”

Simple text is shown on a white background reading “Let’s rethink what defines us” while a woman’s voice says, “To feel amazing, I think that’s what makes a woman beautiful.”

special k more than a number

I’ll be honest here. I’m not really a fan of Special K’s products and haven’t purchased any in recent memory. However, I really dig this commercial and its message. It might come off as a little cliche and cheesy but it resonates with me. Apparently the sizes written on clothing labels in certain stores are proportionately smaller than they really are in order to “flatter” the buyers. As someone who will avoid buying jeans one size larger because I don’t want to have to buy that next size up (even if they would be much more comfortable!) I know just how much power that number can hold over our minds. I know that clothes shopping would definitely be a more positive experience if the sizes on the labels were replaced with words like “inspiring” and “strong.”
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