We spent Mother’s Day a little differently this year. My family and I spent the evening at a local farm planting 150 herb seedlings. It felt good to dig in the earth, watch the warm sun set over the vast Kansas prairie, and spend some truly quality time with my husband and daughter.
We left MG Honor Farms with a promise to return and lend our hands to the tomato harvest, and with a lot of fresh greens and veggies. Clint Brauer built the farm on his late grandmother’s land as an homage to her memory. As well, to serve the people of our community, saying, “MGHonor Farms was created to help those who have realized their true priorities, have an option to purchase healthy food for themselves and their families without any herbicides and only organically certified pesticides.”
Every community deserves a resource like this.
The next evening we enjoyed the fresh spring greens and crisp kale in a salad that paid us well for our hard work the night before and reminded us of a promise to enjoy this summer more than any other. Escaping from the confines of winter, a big entree salad that is light and satisfying always feels so refreshing on these warmer days. That’s exactly what we made. Read Full Post >
In a two-minute spot that aired during Super Bowl XLVII, Dodge Ram highlighted the farmers who are the life blood of our nation.
The spot featured the real men, women, and even youth who “put in 40 hours by noon on Tuesday,” but also sow and harvest the food that we all consume every day.
Paul Harvey narrated the commercial, based on audio of a speech he gave to the Future Farmers of America in 1978.
Farmers markets are an affordable and accessible way to not only provide wholesome fresh foods for your family, but also support local farmers and therefore your local economy.
The spot shared the beautiful scene of a family gathered around the table for dinner, something that can improve a child’s performance at school and give them greater self esteem. A family dinner can reduce in the incidence of obesity, eating disorders, depression, and substance abuse. Read Full Post >
I’m pretty skeptical when there’s a new food documentary that hits the scene. I’ve been scared in to or out of so many things because of this genre. Since Morgan Spurlock first freaked us all out with Super Size Me, or once the revolution rose up with viewings of Forks Over Knives, I’ve learned to take all these films with a grain of salt and consider the source.
Today, a new food-doc film is being released to the masses. I got an early screening of In Organic We Trust, and reluctantly agreed to watch it and review.
I expected another film assuring me of the horrific dangers of pesticides from the mouth of one hippie farmer and/or some suited lobbyist swearing that those darn hippies are out of their mind, “there’s no need for organics, pesticides won’t hurt you.” About 10 minutes into the film I was impressed, engaged, and intrigued. In Organic We Trust was on to something. Read Full Post >
Chipotle, the fast casual restaurant known for using local and fresh ingredients got in on the lime light during Sunday’s Grammy Awards too. The Mexican chain aired a two minute commercial depicting the harsh realities of food production and food distribution in the United States. Animated scenes illustrated how the once healthy family farm has turned into a manufacturing plant with bloated unhealthy animals processed more like car parts than food.
The commercial is set to the tune of Willie Nelson covering Coldplay’s song, The Scientist. The chorus lyrics state, “I’m going back to the start.” This also narrates the scene when the farmer is fed up with modern practices and begins to return his farm into what it once was; open fields, not cages, with healthy animals, not medicated overgrown products.
While the message is stark, the ad itself isn’t off putting. The soft song mixed with cute, little, animated animals makes you stop and think without grossing you out or scaring you into vegetarianism. Chipotle has always taken a positive stance with their food. The company’s motto is even “food with integrity.” Chipotle’s sales for 2011 were up 11.2% and net income was up 20%.
Other recent ad campaigns regarding health have recently come under fire for scaring and bullying people into eating healthier. A New York Department of Health ad campaign linking large portions to type 2 diabetes and amputation really got people talking (us included.) Another health campaign by Strong4Life in Georgia started major backlash on Twitter. The obesity ads depicted overweight children with slogans like, “WARNING: It’s hard to be a little girl, if you’re not.” These ads were meant to motivate with fear and even a little sadness. Read Full Post >
October is National Farm to School Month, which was enacted by Congress last year. The concept centers around creating and promoting strong relationships between local farms and schools.
A national grant from the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention is meant to provide support for not just schools, but businesses and other institutions in promoting the use of locally-grown produce in their cafeterias. The latest school to take advantage of this healthy initiative is the University of Missouri. The state of Missouri has 78 school districts that use locally grown produce. Read Full Post >