There may have finally been a breakthrough. Coke, Pepsi, and Dr. Pepper have all announced that they plan to work to reduce the number of calories Americans get from beverages by 20 percent in the next decade.
The announcement was made at the Clinton Global Initiative in New York City. Soda makers are facing increasing amounts of pressure to do something as sugary drinks continue to contribute to rising obesity rates.
Though obesity rates are still going up, there’s no denying that the idea of being healthier is appealing to more and more people. The last several years have seen customers moving away from consuming soda.
Diet sodas have long been thought to be a “girls'” drink – after all, more than half of all diet sodas consumed are done so by women, thanks in large part to advertising that is heavily female focused. Dr. Pepper is trying to change that with a brand new marketing scheme. “Dr. Pepper 10” is a new soda, sold in 12 ounce bottles, geared towards the male market.
The soda isn’t calorie free, but advertises itself as having 10 bold calories. The commercial for the beverage is as masculine as they come, with a scene straight out of Rambo. The masculine commercial features a vehicle chase, heavy artillery, and the closing words, “It’s not for women”.
Celebrating 125 years of being one of the most unique and popular sodas around, Dr. Pepper is getting rid of its high fructose corn syrup. For now. It’s a temporary move to swap out the ingredient for real sugar, the ingredient formerly used by most soda manufacturers. The nostalgic-tasting soda will be available beginning July 4th weekend through September.
This move comes on the heels of other soda manufacturers doing retro versions of their beverages, like Pepsi Throwback.
What are the health implications? The real sugar is more ideal, as the sugar cane is broken down into what is basically pure sugar. Whereas the high fructose corn syrup that is traditionally used is becoming a health concern for its link as a culprit in the obesity epidemic. The beloved ingredient of the processed food industry is used because the processed sweetener is cheap to produce and extends the shelf life of the foods it is in. (more…)