Which meal delivery diet really stands out in taste? For the fifth year in a row, Next Advisor held its Diet Taste Test, which focuses on providing a better look at the most popular dieting services in the country. The goal is to learn how the food actually tastes to real people. This year, Jenny Craig was the big winner, beating bistroMD, who won 2014’s Taste Test.
The test is performed when a week’s worth of standard meals from each dieting group is consumed anonymously. A group of 12 men and women are asked to try the food, rating it on a scale of 1 – 10 for taste, as well as appearance. The tasters are unaware of which brand they are eating at the time, considering all labels are taken off before the tests are performed. The anonymous tasters tried food from bistroMD, Jenny Craig, The 17 Day Diet, Nutrisystem, and Diet-to-Go. The other factors taken into consideration for the test are price, customization, availability of fitness tools, strength, and availability of support provided to the consumer. (more…)
The most popular diet of the year is none other than the incomparable Jillian Michaels. It’s not entirely surprising when you consider she’s been one of the most consistent players on our list since 2008, with her online brand, detox product, and earliest workout DVD ranking each year. In fact, the latter two were both on last year’s top ten list. We expect to see Curves, ranking for the first time since 2008, as the Biggest Loser trainer just announced a new partnership with Curves.
What is most surprising is how Jillian Michaels knocked the giant that is Weight Watchers out of the number one position. That’s only been done once before, by 17 Day Diet in 2011. Even that year Weight Watchers held on to number two, but this year they slipped in to the fifth most popular spot.
And 17 Day Diet grabbed ranking number four, hardly losing any ground since its overwhelmingly popular release in late 2010. Its position on our annual Most Popular lists, ahead of Weight Watchers once again, will no doubt help with the release of 17 Day Diet: Breakthrough Edition on the 31st.
The only constant between last year’s list and this – Medifast. They’ve got number 3 on lock, with the meal delivery diet staying strong in the top ten since 2010.
Another staple of our list fell pretty hard this year, with hCG falling down to number 14. No, the supplement boom isn’t over, as its disappearance only made room for brands like Skinny Fiber (a shocking number 2) and Plexus Slim (at number 6) to move on up the list. Dr. Oz-endorsed Raspberry Ketones (17) and Green Coffee Bean Extract (20) were other weight-loss-by-pill categories that did especially well this year.
2. Skinny Fiber
4. 17 Day Diet
Survey your current subscriptions. Do any of them include food? If so, you may not be in the minority for much longer. Blue Apron, a Brooklyn-based meal kit start up, wants to ship you all of the ingredients you need for a fresh, healthy meal for less than the cost of your average takeout order – $10 per person.
Blue Apron meal “kits” are delivered once per week in a cold pack box with all the pre-portion ingredients for three meals. And we’re not talking chicken enchiladas every week. The company touts exotic ingredients and adventurous recipes, which come printed on clear recipe cards and require just 35 minutes on average. Meat and vegetarian options are available, and each meal contains between 500-700 calories per serving.
The $10 per person monthly subscription can be suspended (for vacations) and cancelled any time. A family of four would pay an average of $480 a month for the three meal delivery, but would still have to figure out meals the other four days of the week. Blue Apron tries to keep its meals as affordable as possible by buying in bulk and planning for meals on a seasonal basis. (more…)
We’ve completed our first ever side-by-side comparison of three leading meal delivery diet programs – Bistro MD, Diet To Go, and Freshology. This segment of the diet industry is large and continues to grow. Last year, John LaRosa of MarketData shared with us that the segment should “sustain 4.5% average annual growth from 2012 to 2014, reaching $1.09 billion in the latter year.”
Which one is the best? You’re always asking and we’re always wondering ourselves. So we finally sat down to find out.
The winner? Bistro MD. It was a stand out favorite on many levels, from nutrition to taste and quality, as well as packaging.
Diet To Go took the second spot, and Freshology rounded out the list at third.
Let us explain how we got there. (more…)