By Shae Blevins
The 2014 Fortune 500 List included 24 female CEOs – the most in history – and the United States elected a record-setting 100 women to the 113th Congress. Women are making their move!
But a lack of female leadership is still evident in the industry that targets American women most: Wellness. That’s the $20 billion industry that encompasses diet, fitness, and weight loss. It’s an industry where 85% of the consumers are women, and the grand majority of executive leadership — from CEOs to boards — are male. That’s right, there are dudes perched at the brands that prominently lead the industry – from the girl-powered Jillian Michaels to the all-inclusive Weight Watchers.
Fortunately, there are a few brands breaking the industry norm with female CEOs. It’s been two years since industry giant Nutrisystem appointed its first female CEO, and the brand is seemingly better for it. And most recently, Retrofit replaced its CEO with a woman. One feather in this hat was lost last December, when Dana Fiser left her two-year reign as CEO at Jenny Craig.
Meet the three shining female stars blazing trails in wellness:
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Nutrisystem has just announced the availability of their 5-Day Jumpstart Your Weight Loss Kits in more than 2,000 Walmart locations.
The kit contains 15 entrees, five desserts, a meal planner, and access to free weight loss counseling for just $44.98. All of the food is low on the glycemic index, and contains a balanced proportion of quality carbs, good fats, and proteins. For instance, the Jumpstart Kit begins your week with granola cereal for breakfast, red beans and rice for lunch, lasagna with meat sauce for dinner, and a chocolatey nougat bar with peanuts and caramel for dessert. Not bad.
In addition to the new Jumpstart Kit, Nutrisystem is also rolling out another 5-Day Kit for their specifically designed diabetic diet, Nutrisystem D. The kit is geared toward the sensitive dietary needs of diabetes sufferers attempting to lose weight.
Nutrisystem—traditionally a meal delivery system available for order over the phone or web—widened its retail scope when they began offering their products at Costco stores in 2009. The typical Nutrisystem program is 28 days long, and the new 5-Day Jumpstart Kit is designed to ease dieters in with a simple and easy plan.
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